Start A Teaching Business for Under $100!

Two out of every three adults attend some kind of non-credit or continuing
education program. And sooner or later, almost everyone gets the urge to
teach. The Teaching Marketplace: Make Money With Freelance Teaching,
Corporate Trainings, And On The Lecture Circuit is a new book that shows
how anyone can break into the teaching profession, with or without formal
credentials, and on almost any budget.

The Teaching Marketplace details how to design classes, find jobs through
schools and businesses, or market classes independently. The Teaching
Marketplace is especially useful to independent professionals, artists,
businesspeople, and therapists who want to reinforce their expert image by
teaching and public speaking.

There are endless opportunities to teach at adult schools, community
centers, corporate training programs, extension schools, on the lecture
circuit, and independently on the open market. You can work with an
established institution or you can, in effect, become your own school. You
do your own recruiting, registration, teaching, administration, and 
perhaps the janitorial work, too. Look in the classified section of any
newspaper and you'll find listings for classes of almost every
description. To be successful on the open market classes need to be upbeat
and fast paced.

Freelance and independent teaching constitutes an "invisible university"
larger than any other single teaching institution in many communities.
Musicians and artists teach from their home studios. Business experts
teach in their offices after hours. Performers and dancers rent studios to
teach. Therapists and bodyworkers conduct group sessions as an extension
of private practice. Inspirational speakers rent hotel rooms to packed
crowds. People share their hobbies, too: swimming, chess, creative
writing, French cooking. .. the list goes on and on.

To start a teaching business on a shoestring follow this formula: Pick an
evening or weekend day when you are available to teach. Write an upbeat
description of what you want to do in class. Invite your friends and
associates to attend. Publicize your class with flyers, brochures, direct
mailers, and with classified ads in one or more of your local community
newspapers. With a little luck and perseverance, you'll more than break
even your first time out.

Bart Brodsky and Janet Geis pooled over 35 years of front line experience
as school administrators, publishers, and entrepreneurs to write The
Teaching Marketplace. The authors have worked with thousands of teachers,
school administrators, and independent professionals. They write in an
informal style, immediate and always practical. For example, in the
chapter titled "Writing Course Descriptions" they say, "To be effective, a
course description has to offer specific benefits to the student. Avoid
generalities such as 'promotes wellness and wholeness....' Where
appropriate, identify life situations, as in "Coping with Divorce,"
"Confronting Our Anger," or "If I'm So Wonderful, Why Am I Still
Single?"'

Have your favorite bookstore special order you a copy of The Teaching
Marketplace or order direct from the publisher: Community Resource
Institute Press, 1442-A Walnut #51, Berkeley, California 94709, (510)
525-9663. The Teaching Marketplace is 6" x 9", 176 pages, with
photographs, illustrations, index, bibliography. ISBN 0-9628464-0-6.
$14.95.

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