May 15, 1992 -- Ottawa, Canada. FirstMark Technologies Ltd. will be
shipping a new extended memory add-on to its KnowledgeSEEKER desktop data
analysis product in June. The new add-on brings the power of extended
memory to market researchers and data analysts who need to analyze survey,
questionnaire and customer data. It enables the analysis of large data
sets such as catalogue sales tracking data and customer databases.

KnowledgeSEEKER is a menu-driven, PC-product that automates the analysis
process and which produces multi-dimensional results in graphic,
decision-tree form. Unlike traditional data analysis software products,
KnowledgeSEEKER is easy to learn and easy to use and does not require an
extensive background in statistics.

KnowledgeSEEKER was first released in the summer of 1990. Since then it has
been adopted by top marketing organizations around the world such as
Procter and Gamble, Reader's Digest and Volkswagen. It is also used in
research laboratories, universities and colleges.

Product Features

KnowledgeSEEKER brings to the desktop the kind of analysis power that was
formerly reserved for research analysts with a background in statistics
and a knowledge of statistical software. Beneath the user-friendly display
the software contains advanced statistical and artificial intelligence
algorithms that quickly and automatically scan survey data sets in order
to pull out key market segments and other research findings. The result is
software that is easy to use and- which can produce advanced statistical
reports in minutes or hours, rather than days or weeks. Survey data sets
can be an opinion poll, employee surveys, health surveys, customer
satisfaction data, even quality control data.

The software addresses a growing requirement for PC users from all
backgrounds to effectively analyze customer and other data that they have
collected through surveys or other database tracking software. It fills a
gap in personal, desktop-based computing solutions by offering high-level
statistical functionality in a user friendly fashion.

One of the more appealing features of the software is its decision tree
display, shown below (analysis of customer "quality" assessments). For
more information contact FirstMark's toll free number (1-800-387-7335).

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