ELECTRONIC ARTS SIGNS MULTI-YEAR PACT WITH SEGA ENTERPRISES LTD.

SAN MATEO, Calif, July 20, 1992 -- Electronic Arts (NASDAQ:ERTS) and Sega
Enterprises Ltd. have signed a new multi-year worldwide licensing
agreement, the companies announced today. Under the agreement, which is
effective immediately, Electronic Arts will continue to publish game
cartridges for the Sega Genesis, and will publish software for the new
Sega CD which will be introduced in the United States in November.

Electronic Arts has been a licensed developer and publisher of video game
cartridges for the Sega Genesis system since June, 1990, and has become
the leading independent third-party publisher of Sega Genesis titles.
Under the terms of the multi-year agreement, Electronic Arts will continue
to develop and publish cartridges for the Sega Genesis on a worldwide
basis.

In addition, under the new agreement, Electronic Arts is licensed to
produce software for the Sega CD, a peripheral for the Sega Genesis that
allows consumers to take advantage of the improved video sound and
enhanced graphics available through CD technology. Sega expects a strong
sell-in of Sega CDs during the initial launch this holiday season and
positive growth in the coming year.

"Electronic Arts is pleased to expand our strategic worldwide relationship
with Sega," said Larry Probst, president and chief executive officer for
Electronic Arts. "They have proven to be excellent hardware marketers and
strong international distribution partners, with an increasingly valuable
licensee support program."

"We are looking forward to the challenge of leading the 'fourth generation'
of Genesis software, as the system continues to demonstrate strong growth.
We believe we can continue to deliver software that helps Genesis become a
broadly-accepted entertainment format," said Probst.

"With new kinds of software, and Sega's hard-working marketing support, the
Sega CD has a chance to become the first successful CD peripheral for
interactive entertainment, and enhance 16-bit market growth for several
more years," said Probst.

Sega will continue to be Electronic Arts' exclusive distributor of Genesis
cartridge software in Europe.

Tom Kalinske, president and chief executive officer of Sega of America,
Inc., noted Electronic Arts has played "an important role in our success
to date."

"As the leading third-party software company on the Genesis, Electronic
Arts has set a strong example of excellence for our growing family of
licensees." said Kalinske. "As we continue our relationship in the U.S.
and abroad, Sega and Electronic Arts will undoubtedly drive the standard
of video game entertainment upward. We will work together to make Sega
Genesis a household name, and the interactive entertainment video game
system of choice."

Electronic Arts is a worldwide leader in developing, publishing and
distributing entertainment software for video games and computers. Sega of
America, Inc. is a wholly owned subsidiary of $1.6 billion Sega
Enterprises Ltd., Japan. Sega is a worldwide leader in arcade and home
video entertainment systems.

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