Maxwell Electronic Publishing Changes Its Name to Macmillan New Media Cambridge, Massachusetts, July 20, 1992 - Macmillan New Media is the new name for Maxwell Electronic Publishing, a division of Macmillan, Inc., one of the USA's leading publishing firms. Macmillan New Media (MNM) specializes in developing and publishing titles for the fast-growing CD-ROM and multimedia marketplaces. "The name change reflects both the company's ongoing commitment to the development of 'new media' products and the increasing amount of collaboration with other units in the Macmillan organization," said Frederick Bowes, III, President of the company. "The emergence of new media technologies creates a number of very promising electronic publishing opportunities. With a wealth of excellent titles and a strong print publishing tradition, Macmillan is well situated to capitalize on these opportunities. As our new name suggests, the challenge given to us at Macmillan New Media is to make it happen," Bowes continued. The company's recent titles include The Macmillan Dictionary for Children - Multimedia Edition, a Benjamin Franklin Award finalist, and The College Handbook 1992 CD-ROM Edition, copublished with The College Board. Development efforts are under way on several projects utilizing various multimedia platforms (e.g., CD-ROM, MPC (Multimedia PC), and CD-ROM XA), with new products scheduled for release in the fourth quarter. Macmillan New Media was previously the electronic publishing division of the Massachusetts Medical Society, publisher of The New England Journal of Medicine. Its first CD-ROM was the award-winning Compact Library: AIDS. From that base, MNM has become an established leader in medical CD-ROM publishing, with 20 titles currently in the market and others in development. Macmillan New Media, 124 Mt. Auburn St, Cambridge, MA 02138 617-6611-2955 +---------------------------------------------------------------+ | From the America Online - New Product Information Services | +===============================================================+ | This information was processed from data provided by the | | above mentioned company. For additional details, contact the | | company at the address or telephone number indicated above. | | All submissions for this service should be addressed to | | BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A. | +---------------------------------------------------------------+