ARTISOFT EXPANDS SUPPORT AND SERVICES TO RESELLER CHANNEL Offers Free MCI Mailbox and Intensive Technical Training Seminars To Five Star Dealers; Expands Five Star Program Into Canada (TUCSON, AZ--August 25,1992)--Artisoft, Inc. announced today that it is expanding its reseller channel support and services by offering all Artisoft Authorized Five Star Dealers a free MCI mailbox to link them to Artisoft Corporate Headquarters and by offering the Artisoft Tech Talk Forum, an intensive technical training seminar. In addition, Artisoft has established a Canadian Five Star Dealer Program for its Canadian dealers. "We are excited to provide this valuable support to our resellers," stated Dave Hallmen, Artisoft's Vice President of Sales & Marketing. "These programs are specifically designed to enhance our communication with resellers and provide them with the most comprehensive product and technical support in the industry." Designed to heighten the success of Artisoft's lead management system, Artisoft's MCI Mail program sets up each Five Star dealer with a full, interactive mailbox so that they can receive qualified leads immediately from Artisoft Corporate Headquarters. With this program, dealers receive a free annual subscription fee and full use of the MCI Mail services. The MCI Mail program is being offered as an option to Artisoft's current online fax lead referral system. Instituted earlier this year, the MCI system provides Five Star dealers with same-day distribution and fulfillment of prequalified leads generated by ads, trade shows and other marketing activities. The lead management system also allows Artisoft to create a marketable end-user/dealer database for survey distribution and Business Development Group (BDG) seminar recruitment; increase advertising and trade show effectiveness by responsive tracking of successes generated by these activities; and distribute monthly communication packages for Artisoft dealers, distributors and BDG representatives as well as monthly sales reports for dealer management. Another new program for resellers is the extension of the Artisoft Authorized Five Star Dealer program to Canada. Modeled after Artisoft's successful Five Star Dealer program in the U.S., this program is designed to ensure that each dealer is qualified with appropriately trained personnel and demonstration facilities to provide for maximum sales and top quality support and service. Once qualified, dealers receive such significant benefits as enhanced technical and product support; MCI Mail or on-line fax lead referrals; bulletin board service for updates, notices and patches; regularly updated product and corporate information; added sales support from Business Development Group representatives; and promotional materials. The third new program is the Artisoft Tech Talk Forum, which provides resellers with intensive technical training through seminars. The first Tech Talk Forum was held August 15-16 at Artisoft Headquarters in Tucson, Arizona and allowed resellers to meet with Artisoft's Chairman and CEO, Jack Schoof, and top engineering and technical personnel to discuss advanced LANtastic issues. Subsequent forums will be scheduled every six months. For the price of their registration, all Tech Talk participants receive a videotape of the meetings, and all meals and hotel accommodations. Artisoft develops and manufactures a full line of hardware and software for local area networks including the LANtastic Local Area Network. The LANtastic network is recognized as the leader in peer-to-peer networking for DOS and Windows environments and has won numerous industry awards for its cost-effective features, performance, and ease of use. It allows up to 300 users of IBM-compatible computers to connect and share information and peripheral devices such as printers, hard drives and CD-ROMs. The LANtastic network and other Artisoft connectivity products are distributed in nearly 70 countries worldwide. For more information about Artisoft or its product line, contact Artisoft, Inc. at 691 E. River Road, Tucson, AZ 85704. Sales 800/TINY RAM. Fax 602/293-8065. Corporate 602/293-4000 +---------------------------------------------------------------+ | From the America Online - New Product Information Services | +===============================================================+ | This information was processed from data provided by the | | above mentioned company. For additional details, contact the | | company at the address or telephone number indicated above. | | All submissions for this service should be addressed to | | BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A. | +---------------------------------------------------------------+