New Brady Book Helps Mac Users Create Powerful Direct Marketing Campaigns

(Carmel, IN) -- Promoting and marketing a small business is a challenge,
particularly in these competitive times. Brady's latest release, Desktop
Marketing with the Macintosh helps business professionals use their Mac to
create powerful, focused direct marketing campaigns.

The book guides readers through the essential steps of creating a direct
marketing campaign. From the first consideration to the analysis of
results, each stage is explained. Desktop Marketing with the Macintosh
teaches users how to perform the necessary steps on the Macintosh by using
a wide range of software programs and tools.

Desktop Marketing with the Macintosh offers proven techniques for using the
Macintosh to find and keep new customers, sell more product or expanded
services, and increase market share. Written by an experienced team of
marketing experts, this book outlines seven essential steps for effective
desktop marketing. It also explains how to tap the power of the Macintosh
to create both business-to-business and business-to-household marketing
strategies, as well as helpful suggestions for planning a desktop
marketing campaign.

Brady, a leader in computer and technical book publishing, is an imprint of
Prentice Hall Computer Publishing (PHCP). PHCP is a division of Simon &
Schuster, which is the publishing operation of Paramount Communications
Inc.

Product Information

Desktop Marketing with the Macintosh 
Tracy Emerick & Stacy Gasteiger 
$34.95 US ISBN: 0-13-203613-4 366 pp.

Brady, 11711 N. College Ave, Suite 140, Carmel, IN 46032
800-428-5331,  317-573-2500,   Fax: 317-573-2583

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