CE SOFTWARE PURCHASES ROSESOFT'S PRODUCTS Acquires ProKey for Windows and ProKey for DOS September 11, 1992 -- West Des Moines, Iowa--CE SOFTWARE HOLDINGS, INC. (NASDAQ/NMS symbol: CESH) today announced that it has acquired from RoseSoft, Inc. of Bellevue, Washington, all its products, trademarks and technologies. Terms of the transaction were not disclosed. CE Software is the publisher of a highly respected series of Macintosh, Windows and DOS applications, most notably QuickMail for Macintosh, DOS and Windows, QuicKeys for the Macintosh, and DiskTop for Macintosh and Windows. On September 11, 1992 CE Software launched DiskTop for Windows, a Finder/Launcher for the Windows environment. RoseSoft, founded in 1982, was one of the first successful PC software companies and is the developer and publisher of the PC industry's leading keyboard macro and mouse scripting products: ProKey for DOS and ProKey for Windows. ProKey for DOS and ProKey for Windows have received many of the PC industry's highest awards, including the 1992 "Reader's Best" Award from PCM Magazine and the "WIN100" Award from Windows Magazine. RoseSoft's clients include many of America's largest corporations and government agencies. According to Mr. Richard Skeie, President of CE Software: "We have had a great many successes in developing and marketing innovative products for the first GUI environment, the Macintosh, and we see a great opportunity to apply our expertise to the rapidly expanding Windows marketplace. We acquired RoseSoft's products and are establishing relationships with some of their key people, both because they have good products and because they have a great name and following in the DOS and Windows marketplace. We look forward to serving RoseSoft's current customers, to expanding the market for their current products, and to using their technologies to develop new and innovative products for DOS and Windows." Stephen Millsaps, President of RoseSoft, stated: "While we are a bit saddened that RoseSoft will be moving east, we see this merger as a wonderful opportunity for our customers worldwide. During the transition we will be assisting in every way we can to make things easy for our customers and for the new management. We wish them continued success with one of the PC industry's classic products." Jim Sheldon-Dean, CE Software's Team Leader for the ProKey products, said: "Customer satisfaction is an area that CE is most proud of in our 11 year history. We're very pleased with the award winning DOS and Windows products which we are acquiring, and I look forward to a long relationship with RoseSoft's customers, both in providing on-going support and in continuing enhancements for many years to come." During the transition period, all of RoseSoft's operations, including customer support and software development, will be transferred to CE Software in West Des Moines, Iowa. Working with CE Software's developers, RoseSoft's Windows Development Manager, Joseph King, will be continuing development on enhanced versions of ProKey for Windows including ProKey CBT (Computer Based Training), ProKey RunTime (for OEMs and corporate sites) and ProKey for Windows 1.1 (an enhanced version of the already well received 1.0 product). RoseSoft's Documentation Manager, James Larkin, will be working with CE Software, as will RoseSoft's PR Counsel, Richard Leeds. International users should contact their local distributors for additional information, or call CE Software's Customer Service at (515) 224-1995. CE Software, Inc., the operating subsidiary of CE Software Holdings, Inc., is the leading Macintosh electronic mail supplier and a rapidly expanding developer of system-enhancing software and network productivity tools for the Macintosh and Windows/DOS markets. CE Software 1801 Industrial Circle, PO Box 65580, West Des Moines, IA 50265 515-224-1995, Fax: 515-224-4534 CIS: 76136,2137, AOL/MCI-MAIL: CESOFTWARE +---------------------------------------------------------------+ | From the America Online - New Product Information Services | +===============================================================+ | This information was processed from data provided by the | | above mentioned company. For additional details, contact the | | company at the address or telephone number indicated above. | | All submissions for this service should be addressed to | | BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A. | +---------------------------------------------------------------+