At Center for Creative Imaging:
DIGITAL IMAGES AND INFORMATION DRIVE CHANGES IN COMPUTERS, PUBLISHING,
PHOTOGRAPHY

CAMDEN, Maine, Sept. 11--Digital imaging--in the forms of books, new
computer "documents" and photographic techniques--will arise from
technologies in use at the Kodak Center for Creative Imaging, according to
imaging leaders who gathered for a recent workshop here.

Taking part in a three-day Kodak Photo CD workshop at the Center, Aug. 7-9,
specialists from such fields as graphic design, filmmaking, book and
magazine publishing and computer manufacturing discussed applications
likely to emerge from the use of digitally-stored images and information.
Attendees included photographer/publisher Rick Smolan, Nick DeMartino,
director of the American Film Institute's computer center, Knude Smal,
vice president of marketing, the Image Bank, Bob Stein of the Voyager
Company, Paul Brainerd, president of Aldus Corporation, John Sculley, CEO
of Apple Computer, Stewart Alsop, editor in chief of InfoWorld, and John
Papanek, director of new media, Time, Inc.

Smolan, best-known as co-publisher of A Day In The Life of America and
other books in that series, demonstrated how digital images of his photos
had been used to create a companion digital image disc to accompany a new
book, From Alice to Ocean. The book, which chronicles a woman's 1700-mile
walking trek from the Australian outback to the Indian Ocean, contains a
Photo CD with 200 images from the book.

The Kodak Photo CD system allows high-resolution 35 mm film images to be
converted to digital form and stored on compact discs. Once on disc,
images may be viewed on conventional TV monitors, using a Kodak Photo CD
player, and used in commercial applications, such as publishing and
multi-media presentations.

Smolan explained that the "digital book" creates an ideal "feedback
mechanism" that enables both book designers and purchasers to enjoy the
convenience of quick access to specific images in the book. Smolan noted
that many books which feature prominent photography can include a Photo CD
disc.

Fundamental Changes

Kodak representatives at the Photo CD invitational explained that digital
images traditionally required much space on computer hard drives or other
storage media. Scott Brownstein, Kodak manager of advanced development, CD
Imaging, said that Photo CD creates a low-cost, high-volume storage and
retrieval system for digital images.

"Photo CD creates the first digital imaging standard with high-quality,
low-cost media, information transfers, and players that improve the
end-uses of photography," Brownstein explained.

John Sculley, chief executive of Apple, predicted these innovations will
lead to multi-media computer "documents" that combine digital audio,
video, text and still photography, igniting a "fundamental change" in the
architecture of future computing systems.

"There's life beyond desktop publishing," said Sculley, describing Photo CD
as the "missing piece" that links the computing industry with the imaging
arts. He predicted that imaging will move from a "picture market" to a
"document market" that brings together digital information from text,
photos, audio and other sources into one "document," or a single
integrated computer file.

A Source of Experimentation

The Center for Creative Imaging, founded by Kodak in 1991, plays a key role
in bringing together silver halide photographic technologies with digital
composing, Sculley said, for "people who are essentially non-technical-
artists, illustrators, animators and photographers who are learning to use
this new media form."

The Center offers leading imaging technology for hands-on workshops run by
imaging industry leaders. Equipped with Kodak's most advanced imaging
products the Kodak Premier image enhancement system, the Kodak XL7700
digital continuous tone printer, the Kodak Prophecy color publishing
system and Kodak Photo CD systems--the Center uses equipment and software
from Apple Computer, Adobe Systems, Sun Microsystems and other leaders in
electronic imaging.

As a result of its experience with the Center, Sculley said, Apple Computer
will undergo a rapid fundamental transformation, using its knowledge of
personal computers to develop software to "get beyond pictures and into
documents that are self-authored, the way desktop publishing has been a
self-authored process."

Eastman Kodak Company, 343 State St, Rochester, NY 14650-0519

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