Hypertext for transferring craftsmanship ======================================== Knowledge or For every adult who wants more knowledge, there are perhaps craftsmanship? 100 adults who want to acquire craftsmanship. For ============== example in: 旼컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴커 � tying fishing flies � � slow-pitch baseball techniques � � wallpapering a bathroom � � redoing a kitchen � � designing a quilt � � landscaping a rose garden � � restoring a classic car � 읕컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴켸 Visual hypertext In the coming five years, I foresee incredible business ================ opportunities for creating video disks (laser/CDI-ROM) that use hypertext to both provide desired knowledge and to teach the associated manipulative skills. Consider the TV spokesman for the spicy Cajon Potato Chips. Five years from now, he'll have a monthly CDI-ROM disk/newsletter on Cajon cooking. It will most likely be sparked with Mark Twain humor and insider techniques to demonstrate the secrets of making craw-dad pie or sell you authentic bijou cooking tools and spices. Electronic Don't laugh! Visual hypertext, coupled with a strong mentors personality, can create electronic personal mentors that ======= invite viewers into their lives, stories, skills, and merchandise (copying the Prairie Home Companion). How to produce Here's what I'd do to become a producer of such "special- video disks interest Michael Jackson hypertext video-CD disks": ============ 旼컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴커 � Take a course in video production for recording the skill � � Build an image library (photos/diagrams) for close ups � � Find a personality for the subject area � � Create or collect the lingo, stories, and one-liners � � Story-board the various video-disks you'd like to produce � � Locate the associated books and merchandise to sell � 읕컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴켸 Far fetched? Heck no! The best mail-order businesses sell paper and ink (or bytes of hypertext) knowledge. Does all this depend on CDI-ROM disk players? Free laser-disk Again, I'd say "no." All it takes is one large RCA-record- hypertext player club-type organization offering under a membership plan a ================ free laser disk player and the four-button PC-Hypertext kind of browsing capability. Spending $300 is Most special-interest enthusiasts would automatically nothing in your enroll for a 20-disk set of such visual hypertext (on area of interest cooking, sewing, hunting, sports, history, etc) taught by ================ a recognized personality using a one-to-one do-it-with-me and stories approach that is not possible on TV. Summary The production costs of today's CD-ROMS average $2.00 ======= per disk. Putting visual knowledge on such disks is the business I want to be in. Such a business will be much bigger that all of today's computing as people desiring craftsmanship or easier access to knowledge is many times larger than those who want to do ordinary tasks faster. For that reason, I think the emerging mega-industries are the structuring of knowledge (creating an almost infinite demand for people with such conceptual talents ).