Bridging the Barriers: Competing in a Global Marketplace 

CSA Annual Conference June 12-15, 1994 Eaton Centre Marriott Toronto, Ontario 


The Barriers Are Coming Down... The spotlight on NAFTA and the latest round of 
GATT negotiations confirms the importance of trade in todays global economy.
The emphasis is not only on reducing tariff barriers to cross-border and
international trade, but on removing the non-tariff barriers posed by
differing standards, test requirements, environmental codes, or quality
requirements.  Stumbling blocks also exist if companies find it too costly or
difficult to launch their products and have them accepted in new markets.
Boost International Competitiveness To help organizations meet the challenges
of the global marketplace, CSAs 1994 Annual Conference will explore some of
the key mechanisms that are available for  bridging the barriers to enhanced
trade.

These mechanisms include: 

ùharmonized standards; 

ùmutual agreements to reduce duplicate testing; 

ùone-stop testing of products to both Canadian and U.S. standards; 

ùflexible services, such as category certification, that  streamline the 
certification process; 

ùquality registration to the internationally accepted ISO 9000 series of 
quality standards; 

ùenvironmental management programs that are attuned to North American and 
international initiatives and  requirements. The Inside Track from CSAs Global
Partners This keynote session will help participants increase their knowledge
of the international arena. This presentation will feature CSAs partners, who
will give you the inside track on current and anticipated developments that
may affect your trading ventures.

Strategies for Success " Half-Day Workshops These workshops will focus on CSA 
programs and services that can make it easier and more cost-effective to 
export products or expand into new markets. 

Dont miss out on this unique opportunity to:

ùdiscover the latest developments in global standardization; 

ùreduce costs and increase the efficiency of your operations; 

ùtap the ideas and experiences of peers and experts who are familiar with the 
demands of the international  marketplace. 

We would like your input to make sure these workshops are of the widest 
possible interest.  Please consult the attached form and indicate the topics 
you consider most useful.  Your choices will help us determine the content of 
our half-day sessions. 

Participate in a  Town Hall Discussion Delegates can also gain insights through 
a  town hall session hosted by Joseph Mangione, Chairman of the Board, and
John Kean, President and Chief Executive Officer of CSA.  This session is your
opportunity to ask questions and discuss key issues in an open forum.
Potential topics include the role of standardization and conformity assessment
in reducing non-tariff barriers, international competitiveness, and strategic
planning. 

Spark Ideas in a Dynamic Setting Toronto, the site of this years Conference,
offers an exciting, big-city ambience for sparking ideas and focusing on
global issues.  The Conference schedule will allow ample opportunity for
networking in this dynamic commercial and cultural centre.

CSA " Celebrating 75 Years of Leadership This year CSA celebrates 75 years of 
bridging the barriers between industry, government, and the public " 75 years 
of finding common solutions to issues involving public safety and progress in 
industry. 

Although circumstances and issues have changed over this time span, one 
constant in CSAs history has been the commitment to facilitating trade.  CSA
actively promotes the harmonization of standards and the mutual acceptance of
test data to help ensure that markets are open and the rules for trade are
transparent.  As trade is liberalized, CSA programs and services will continue
to respond to the needs of customers and members in marketing products in
Canada, North America, and the world.

Join us in Toronto on June 12-15, 1994 for timely discussions, practical 
workshops, and lively networking activities in this special year.  Well be
pulling out all the stops to make this anniversary a truly memorable occasion.

Receive the complete conference program by contacting: 

CSA Conference Services Tel:  (416) 747-4129 Fax: (416) 747-4292 

or any CSA office across Canada and overseas. 

CSA Offices Moncton, NB Tel:(506) 858-9300 Fax: (506) 858-9302 

Montreal, PQ Tel:  (514) 694-8110 Fax: (514) 694-5001 

Toronto, ON Tel:  (416) 747-4129 Fax: (416) 747-4292 

Winnipeg, MB Tel:  (204) 632-6633 Fax: (204) 632-1796 

Edmonton, AB Tel:  (403) 450-2111 Fax: (403) 461-5322 

Vancouver, BC Tel:  (604) 273-4581 Fax: (604) 273-5815 

Brussels, Belgium Tel:  (32) 2-512-3854 Fax: (32) 2-502-4867 

Tokyo, Japan Tel:  (81) 3-3234-3553 Fax: (81) 3-3234-8678 

Taipo, N.T. Hong Kong Tel:  (852) 664-2872 Fax: (852) 664-5033 




Help Us Choose the Workshop Topics 

The following are subjects that are being considered for the Annual Conference 
workshops. Please indicate the individual topics that interest you the most. 
We need to hear from you by March 31, 1994 to take your preference into 
account. 

Quality-Related Topics Quality registration: how to become ISO 9000-registered 


ùQuality registration: how to market your quality registration to customers 

ùISO 9000 Update: revisions to the ISO 9000 standards and a preview of CSAs ISO
9000 Forum in September 

ùISO Quality Management Committee: CSAs role in administering this
international committee and Canadas input into international initiatives 

Environmental Management CSAs voluntary guidance documents on environmental
ùmanagement for all types of organizations, focusing on the cornerstone of the
series, the Guideline for a Voluntary Environmental Management System

ùOther guidelines in the series (e.g., environmental auditing, life cycle 
assessment, environmental site assessment, green procurement)  

ùISO Environmental Management Committee: CSAs role in administering it, Canada's
input into international initiatives, and documents in development 

Certification Certification requirements in Europe and the U.S. 


ùMutual recognition agreements to eliminate duplicate testing, such as the CB 
Scheme 

ùCSA Certification to Canadian and U.S. Standards: the NRTL and NRTL/C Mark 

ùCSA services that can speed up the process of developing new products or 
getting products to the marketplace   

ùAccessing the European, U.S. and Mexican markets: regulatory requirements and 
how to meet them 

Standards A harmonization update 


ùAn introduction to IEC standards and their impact on product certification and 
manufacturing processes 

ùThe changing role of members on standards development  committees 

ùThe standards production process, including techniques of  writing and editing 
documents effectively; CSA resources that can increase committees efficiency
and productivity 

ùStandardized terminology: international protocols that are being developed to 
standardize technical terms 

Electronic Publishing The latest developments in the electronic delivery of  
ùstandards 

ùSGML (Standardized General Markup Language) 

ùAn update on CSAs electronic information products 

ùISO/IEC perspectives on electronic products 

For Purchasing Agents The CSA Mark: case studies and input from retailers on 
ùhow  to promote products that bear the CSA mark 

ùCSA guidelines that are being developed on green  procurement 

ùCSAs environmental labelling guidelines, including a briefing  on common 
environmental terms and their use in environmental claims 

Other Topics Please note any other topics that you think would interest a wide 
number of CSA members. 


Please mail or fax this form to: 

Hazel Pearson CSA Conference Services 178 Rexdale Blvd. Rexdale (Toronto), 
Ontario M9W 1R3 Fax:  (416) 747-4292