FOR IMMEDIATE RELEASE

Contact: Sandra Hawker Borland International Inc. (408) 439-
1659

      BORLAND INTRODUCES AGGRESSIVE INTRODUCTORY PRICING AND
           MARKETING CAMPAIGN TO LAUNCH QUATTRO PRO 5.0
    Borland's Goal to Sell 500,000 Units by January 15, 1994

        SCOTTS VALLEY, Calif--August 24, 1993 -- Borland
International Inc. (NASDAQ:BORL) today announced that it has
launched an aggressive pricing and marketing campaign to
promote  the introduction of Quattro Pro 5.0, the industry's
leading spreadsheet  product for the PC.  Kicking off the
Quattro Pro 5.0 marketing campaign is the  most aggressive
introductory pricing in the spreadsheet industry to  date.  The
pricing applies to three new products Borland has  announced
today, including Quattro Pro for Windows 5.0, Quattro  Pro for
Windows 5.0 Workgroup Edition, and Quattro Pro 5.0 for  DOS.
This special, limited-time pricing offer is valid through
January  15, 1994.  Quattro Pro for Windows 5.0 and Quattro Pro
5.0 for DOS are available to all customers for just $49.95.
Borland is also offering its customers special rebate coupons,
so that current owners of Quattro  Pro can purchase Quattro Pro
5.0 for Windows for $39.95, or can upgrade to the Workgroup
Edition of Quattro Pro for Windows 5.0  for $79.95.  Pricing
details follow.

Pricing
=======
Windows
-------
Quattro Pro 5.0         SRP: $99.95 for Windows
Special
Pricing:  $49.95 ($10 rebate coupon for
                                current Quattro Pro customers)



Quattro Pro 5.0 Workgroup Edition       SRP:  $495

Competitive Upgrade  Pricing to  Workgroup Edition:
Special Pricing:
$99.95 ($20 rebate coupon for
                                 current Quattro Pro users)
Lotus 1-2-3
and
                                       Microsoft Excel users
are eligible

DOS
---------------
Quattro Pro 5.0 for DOS                 SRP:  $99.95
                        Special Pricing:  $49.95 ($10 rebate
coupon for
                                         current Quattro Pro
users)


        "Our goal is to sell 500,000 units of Quattro Pro by
January  15,
1994," said Philippe Kahn, president, chairman and CEO, Borland
International.  "We have the most innovative spreadsheet on the
market,
and these new versions are packed with features that our
customers have
been asking for.  We want to broaden the market for  our
product and give
all PC users access to the best spreadsheet on the  market."
        In addition to innovative pricing, Borland has launched
a series
of marketing efforts to promote Quattro Pro 5.0.  Special
promotions
include:

*       Aggressive reseller programs, including store displays,
        video advertising in 700 stores, reseller events to
        acquaint salespeople

        with the product and extensive in-store merchandising.

*       An expansive ad campaign in the trade and business
press

*       A series of nationwide training seminars

*       Hundreds of product presentations to users groups and
        corporate customers

*       A massive direct mail campaign

        All suggested retail prices are in U.S. dollars and
apply to the
U.S. and Canada only.  Dealer prices may vary.  The rebate
coupon  offers
are available in the U.S. and Canada.
        For millions of software developers and end users
worldwide,
Boralnd International Inc. is the leader in application
development
software.  A pioneer in the use of object-oriented technology,
Borland  is committed to offering the world's best database
management,  programming languages, development tools,
spreadsheets and  applications software.  Borland's products
include dBASE, Paradox,  InterBase, Quattro Pro,
Borland C++ and Borland Pascal with  Objects.  Founded in 1983
by Philippe
Kahn, Borland is headquartered  in Scotts Valley, California.

                                  ###