Document 1080 DOCN M94A1080 TI Press coverage of alternative therapies for AIDS: an uphill battle for credibility. DT 9412 AU Baez-Villasenor J; Muniz M; Trevino A; Nunez S; Slive S; Montiel A; del Rio C; CONASIDA (National AIDS Council), Mexico D.F., Mexico. SO Int Conf AIDS. 1994 Aug 7-12;10(2):213 (abstract no. PB0867). Unique Identifier : AIDSLINE ICA10/94371495 AB OBJECTIVE: Conventional therapies such as AZT are not always available, affordable or appealling to patients in Mexico. Because it is the lay press that publishes most information about alternative therapies we conducted a follow-up of newspaper coverage about AIDS, analyzing notes about alternative therapies. METHODS: Newspaper follow-up conducted between January 1991 and December 1993 on the ten most important newspapers in Mexico. Those dealing with alternative therapies were divided by categories. RESULTS: A total of 9,564 articles about AIDS were published during the study period, of these, 212 (2.2%) were about alternative therapies. These articles dealt with several products including Tlacote water (126), herbal extracts (55), animal products (8), electricity and magnetism (6), minerals (3) and acupuncture (2). DISCUSSION AND CONCLUSIONS: Although only 2.2% of the AIDS information in newspaper in the last three years promote alternative therapies or magical cures, repetitive mentions on any of them (126 notes about Tlacote water or 55 about Herbal extracts) are able to modify public opinion and increase patient's expectations so as to lead PWA's to relinquish traditional treatment in favor of such known alternative therapies. Many of them even prey on patient hopes and make them waste not only money but valuable treatment time. DE Acquired Immunodeficiency Syndrome/*THERAPY *Alternative Medicine Human Mexico *Newspapers MEETING ABSTRACT SOURCE: National Library of Medicine. NOTICE: This material may be protected by Copyright Law (Title 17, U.S.Code).