Document 2765 DOCN M94A2765 TI Sexual coercion in the face of AIDS: will Latino men & women challenge it? DT 9412 AU Gomez CA; Marin BV; Grinstead OA; Center for AIDS Prevention Studies, University of California, San; Francisco. SO Int Conf AIDS. 1994 Aug 7-12;10(1):23 (abstract no. 064D). Unique Identifier : AIDSLINE ICA10/94369810 AB SIGNIFICANCE. More than 40% of AIDS cases among U.S. Latino women can be attributed to unprotected sex with men. The role of traditional gender norms and sexual coercion in sexual interactions among Latino heterosexuals has not been clearly understood and could significantly impact the effectiveness of HIV prevention programs. This study attempts to identify the presence of sexual coercion and traditional gender norms in the context of sexual interactions for unmarried Latino adults. METHOD. Cross-sectional random digit dial telephone survey of unmarried adult Latinos ages 18-49 included 846 women and 754 men. The 10 U.S. states sampled represent 87% of Latinos in the U.S. RESULTS. One in five Latino women report a history of sexual abuse and/or rape in their lifetime. Of Latino women who had sex with a man in the past year, 73% report their partner insisted on having sex when they were not interested, 23% report being yelled at, 3% report being hit and 14% report being harmed in some other way during sex. Among Latino men, 68% report that in the past year they have insisted on having sex with a female partner, 30% lied to convince her to have sex, and 51% said she initially resisted, but then changed her mind. Men who report being coercive and women who report being coerced are more likely to hold traditional gender norms: TABULAR DATA, SEE ABSTRACT VOLUME. CONCLUSION. Traditional Latino gender norms reinforce images of dominant men and submissive women which could unintentionally sanction the use of coercion in sexual interactions. HIV prevention programs must ask Latino men and women to challenge these traditional norms in an effort to provide sexual interactions that promote equal decision-making and denounce the presence of coercion. DE Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL/ TRANSMISSION Adolescence Adult Cross-Sectional Studies Female *Gender Identity Hispanic Americans/*PSYCHOLOGY Human Male Middle Age Rape *Sex Behavior Sex Offenses United States Violence MEETING ABSTRACT SOURCE: National Library of Medicine. NOTICE: This material may be protected by Copyright Law (Title 17, U.S.Code).