YOUR EGO AND YOUR BUSINESS

             Having your own business is one of the best ego
             builders anyone could ever have.

             The feeling of freedom itself is enough to make
             even the most downtrodden, browbeaten worker 
             want to leap for joy.

             A well thought out business plan carried out
             diligently and then turned into a success goes
             a long way in repairing much damage done to our
             personalities by others.

             An ego is fine, everyone has one, and an ego is
             necessary, to some extent, it gives us self-worth,
             but it must be kept in its proper place.

             An over exaggerated ego can ruin a business before
             it even gets started!  Let's look at a hypothetical
             example:

             A capitalist (investor who has money to fund a new
             business) may back away from a prospective deal
             if the entrepreneur ushers him into a flashy
             office with all the trimmings!  Why?

             Because the investor recognizes that the
             entrepreneur may not be managing their money
             prudently!  

             Even though you want to impress your customers with
             your products and services, remember, the investor is
             looking for someone who will use their money wisely,
             not frivolously.

             Priorities must be set to maintain a proper spending
             balance.  A successful entrepreneur has a strong
             sense of priorities.

             A person with a strong sense of priorities knows 
             that funds are limited and will spend carefully and
             as productively as possible.

             Satisfaction will come to a person like this in
             the form of business success, not from flashy 
             surroundings.   There is nothing wrong with having
             nice surroundings and possessions but they must 
             come when the profits will allow for them.  

             Possessions must not be a priority when establishing
             a business, they must become a benefit of a successful
             business.  If the entrepreneur maintains this attitude,
             the business will succeed, and not suffer.

             A classic success story of a man who started a 
             business in humble surroundings and then went on to
             greater and more comfortable accommodations is that of
             Steve Jobs.  Steve started a computer business in 
             his garage.  What was the result of Steve setting his
             priorities and then sticking to them?  Apple Computer!

             So, the moral of this story is: Keep your eye simple, 
             and set priorities!

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