ARTISOFT LAUNCHES FIRST LANTASTIC(R) RESELLER ALLIANCE TOUR Tour Offers Technical Training on LANtastic Power Suite & Two Free CD-ROMs (TUCSON, AZ -- April 24, 1995) -- Artisoft, Inc. announced today that it will launch the first of its newly created LANtastic Reseller Alliance Tours, a nationwide executive briefing and in-depth technical training session for resellers. The first of these tours will focus on familiarizing resellers with Artisoft's recently announced LANtastic Power Suite. Attendees will receive software, training, rebate coupons, and support tools including two CD-ROMs, valued at more than $3000. The sessions will run from April 29 through May 16 in 19 cities across the United States and Canada. "Artisoft is committed to supporting our strong reseller channel, the majority of which are selling to and servicing our target market of small and growing businesses," said Artisoft Vice President of Worldwide Marketing Bill Peterson. "We feel strongly about educating our reseller partners so they're better prepared to hit the ground running when products ship. The Reseller Alliance Tours offer a dual benefit -- resellers get this advance training on new products before those products reach the end user, and they can discuss issues of importance with Artisoft's top executives," he added. The sessions are scheduled for reseller convenience on weekends and after working hours from 11 a.m. to 4 p.m. on Saturdays or from 4:30 to 9:30 p.m. on Tuesdays and Thursdays. EXECUTIVE BRIEFING At the executive briefing, resellers will get an inside look at Artisoft's vision and strategies as presented by senior executives. Each briefing will be lead by either President and Chief Executive Officer William C. Keiper, Chief Operating Officer Joel J. Kocher, Vice President of Software Products Sunil Padiyar, Vice President of Worldwide Marketing Bill Peterson or Vice President of Sales and Support Joel A. Davis. They will discuss the small and growing business market, Artisoft's strategic intent, the new LANtastic Reseller Alliance program and positioning of the LANtastic Power Suite. TECHNICAL TRAINING The executive briefing will be followed by a catered meal and a two-hour training session on the recently announced LANtastic Power Suite, a new integrated product that contains an advanced LANtastic network operating system combined with leading communications software. The suite consists of six integrated products: the LANtastic network, Lotus(R) cc:Mail(TM) communications software, Lotus Organizer(TM) networked group scheduler and personal information manager (PIM), Cheyenne(R) Communications BitWare(TM) fax and modem communications software, Cheyenne Communications BitShare(TM) modem-sharing and pooling software, and NETCOM(R) NetCruiser(TM) Internet access software. The in-depth training session will give resellers the opportunity to learn about the LANtastic Power Suite before its expected release to the public in the first half of calendar year 1995. The training will include a technical overview, tips on installing and optimizing the suite, and an explanation of product features. The session will incorporate detailed training materials used by Artisoft's own technical support department. CD-ROMs AND REBATE COUPON As a bonus, training participants will receive two CD-ROMs and a rebate coupon. One of the CD-ROMs is an evaluation, pre-release copy of the LANtastic Power Suite. The other is the new interactive LANtastic Power Source CD-ROM, the most powerful reseller support tool ever offered by Artisoft. It contains evaluation copies of software, a technical support database, training modules, technical bulletins and marketing tools. The bonus coupon is a $100 rebate on the purchase of a 10-user version of the LANtastic Power Suite. COST AND REGISTRATION The executive briefing is open to all resellers free of charge. The training session and all bonus items will be offered at no cost for Artisoft Premier(SM) Partners, at $49 for Artisoft Advantage(SM) Partners, and at $99 for all other resellers. The registration fee includes the training session, a catered meal, the two CD-ROMs, and the rebate coupon. Interested resellers may contact Artisoft at 800/809-1255 for the complete schedule of cities and to pre-register for the sessions. Artisoft (Nasdaq "ASFT") is one of the world's leading suppliers of powerful, easy, affordable and safe networking solutions to small and growing businesses. The company offers the award-winning LANtastic network operating system as well as network management, backup and multiplatform connectivity systems. Artisoft maintains 10 international offices and distributes its connectivity products in more than 100 countries. For more information about Artisoft or its product line, contact Artisoft, Inc. at 2202 N. Forbes Blvd., Tucson, AZ 85745. Sales 800/233-5564. Corporate 520/670-7100. Fax 520/670-7101. # # # (EDITORS' NOTE: For details on Artisoft's new Reseller Alliance Program, please refer to a separate press release dated April 24, 1995, and with the headline "Artisoft Launches New LANtastic Reseller Alliance Program.") ------------------------------------------------------- Media Contact: Joe Stunkard Corp. Communications Mgr. Voice: 520/670-7145 Fax: 520/670-7101 MCI Mail: 532-6657 FOR IMMEDIATE RELEASE ARTISOFT LAUNCHES NEW LANTASTIC(R) RESELLER ALLIANCE PROGRAM Resellers to Receive Innovative LANtastic Power Source CD-ROM (TUCSON, AZ -- April 24, 1995) -- Artisoft, Inc. announced today enhancements to its reseller partner programs with the creation of the new LANtastic Reseller Alliance. The alliance is designed to give resellers the most current tools and information needed to network small and growing businesses with Artisoft's award-winning family of products. Among the alliance benefits is the most powerful reseller support tool ever offered by Artisoft, the new LANtastic Power Source CD-ROM. This interactive, easy-to-use CD-ROM will give resellers on-line information about Artisoft(R) products and programs, including evaluation copies of Artisoft software products, ready-to-print sales literature, technical bulletins, self-paced training and more. The CD-ROM and a comprehensive kit explaining the alliance will be distributed this quarter to 17,000 Artisoft resellers. "The LANtastic Reseller Alliance embodies Artisoft's commitment to our resellers worldwide, who are a chief strength of the company," said Artisoft Vice President of Worldwide Marketing Bill Peterson. "Our reseller partners are a critical component in providing Artisoft networking solutions to our target market of small and growing businesses. We are determined to provide our resellers with the best possible programs and tools for them to effectively serve that market." "We believe the new LANtastic Power Source CD-ROM is an extremely effective and easy way to inform and empower our resellers. Never before has Artisoft offered resellers such a comprehensive, convenient and current resource for building their businesses," he added. LANTASTIC RESELLER ALLIANCE PROGRAM Existing Artisoft resellers will automatically be included in the alliance. They will receive several new or enhanced benefits as a direct response to the comments and suggestions made by resellers in an extensive series of focus groups and surveys conducted by Artisoft. Benefits include the LANtastic Power Source CD-ROM, Artisoft information via the Internet World Wide Web, and marketing support through new national advertising and direct mail campaigns. LANTASTIC POWER SOURCE CD-ROM The LANtastic Power Source CD-ROM, which will be updated regularly, contains the most critical information and tools LANtastic resellers need to successfully operate their businesses. It includes the same trouble-shooting database used by Artisoft's internal award-winning technical support staff; self-paced training on product features, advantages, benefits and basic troubleshooting; information on channel programs; news and information such as the NetNews monthly newsletter and recent press clippings; a catalogue of sales literature ready for laser printer output; a compatibility listing of third-party products; sales and marketing information including event schedules and presentations; spec sheets; and sales guides describing features, benefits, benchmarks and competitive advantages. The CD-ROM will also contain evaluation copies of Artisoft's scalable family of products, which are recognized worldwide as powerful, easy, affordable and safe networking solutions. Software products on the CD-ROM include the LANtastic Dedicated Server v1.1 and the LANtastic for OS/2(R) network operating system. Resellers will also receive a pre-release version of the recently announced LANtastic Power Suite, a new integrated product that contains an advanced LANtastic network operating system combined with leading communications software. The LANtastic Power Suite consists of six integrated products: the LANtastic network, Lotus(R) cc:Mail(TM) communications software, Lotus Organizer(TM) networked group scheduler and personal information manager (PIM), Cheyenne(R) Communications BitWare(TM) fax and modem communications software, Cheyenne Communications BitShare(TM) modem-sharing and pooling software, and NETCOM(R) NetCruiser(TM) Internet access software. "The CD-ROM gives resellers the opportunity to thoroughly familiarize themselves with the products, and to ultimately recommend and install them with confidence. And because we're including pre-release products, they get advance knowledge that allows them to be experts before the product even ships," said Peterson. "This CD-ROM is unique with no other networking manufacturer using this medium to present an all-in-one resource that's packed with the tools and information resellers need on a daily basis," said Sandy Silverberg, Artisoft Premier(SM) Partner reseller and President of Ideasign in Sioux Falls, South Dakota . "The CD-ROM and Internet home page are going to be real assets to resellers who need to get their hands on Artisoft's products or the latest sales and marketing materials," he added. INTERNET WORLD WIDE WEB As a complement to the LANtastic Power Source CD-ROM, Artisoft has implemented a home page on the Internet World Wide Web. By logging into an Internet service and the artisoft.com address, resellers will have instant access to a repository of current information ranging from product specifications and technical bulletins to compatible third-party products. Resellers will have the advantage of accessing the information from their office, their home or a customer site. ADVERTISING AND DIRECT MAIL An additional alliance benefit is Artisoft's recently launched campaign to create end user demand by placing more ads in publications read by its target audience of small and growing businesses. Ads are appearing in major small business publications such as Inc. and Inc. Technology. Plus, Artisoft is conducting its largest national direct mail campaign recommending end users to buy from resellers. OTHER BENEFITS Other new or enhanced components of the alliance program are: a recently announced LANtastic Developer Alliance program certifying the compatibility of third-party products with the LANtastic network; a FaxReturn(SM) system that is now completely automatic for receiving technical bulletins with more extensive information; a 24-hour Reseller Comment Line to voice concerns and suggestions; and Reseller Alliance Tours for advance training on pre-release products. The first Reseller Alliance Tour will run from April 29 through May 16 in 19 cities across the United States and Canada, and will educate resellers on the LANtastic Power Suite. For more information about the complete LANtastic Reseller Alliance program, resellers may call 800/809-1249. Artisoft (Nasdaq "ASFT") is one of the world's leading suppliers of powerful, easy, affordable and safe networking solutions to small and growing businesses. The company offers the award-winning LANtastic network operating system as well as network management, backup and multiplatform connectivity systems. Artisoft maintains 10 international offices and distributes its connectivity products in more than 100 countries. For more information about Artisoft or its product line, contact Artisoft, Inc. at 2202 N. Forbes Blvd., Tucson, AZ 85745. Sales 800/233-5564. Corporate 520/670-7100. Fax 520/670-7101. # # # (EDITORS' NOTE: For details on Artisoft's new LANtastic Reseller Alliance Tours, please refer to a separate release dated April 24, 1995, and with the headline, "Artisoft Launches First LANtastic Reseller Alliance Tour.")