THANK YOU FOR YOUR INTEREST IN THE BUSINESS & CONSUMER INFORMATION CENTER PUBLICATION ENTITLED: "The Best Low-Cost Advertising for Home-Based & Other Small Businesses." Classifieds Ads For $1.00, TV Ads For $5, & Other Great Deals! This file provides very complete information about the publication, what it is, who can benefit from it, and cost and ordering information. For your convenience, we have provided answers to the most frequently asked questions here. If after reading this file, you find you have additional questions, you may send them to us via e-mail at: bcic@ix.netcom.com What "The Best Low-Cost Advertising for Home-Based & Other Small Businesses" is: An advertisers' resource, available in two versions, and either on computer disk, or as a booklet. It contains all information necessary to place 25-word classified advertisements in thousands of local newspapers for an average cost of about $1.00 (one dollar) each. Currently, there are about 4,800 participating newspapers and that number is growing all the time. These are REAL daily and weekly newspapers. They are published in thousands of cities all across the United States. The readers are primarily homeowners with a wide variety of interests and well accustomed to mail order buying. These newspapers are available for use in groups of various sizes from about 90 newspapers to several hundred newspapers. Your cost to place your 25-word classified advertisement in these groups of newspapers will run from a low of about $.49 per newspaper to a high of about $4.50 per newspaper (see examples below), depending on which group or groups you use. There are far more groups available for use with per-newspaper costs around the $1.00 to $1.50 range than at either extreme, which is why we quote your average cost at around $1.00. There are no minimums or maximums -- you can advertise in as few or as many of these groups as you like. These are NOT introductory prices. You can place your ads in these newspapers as often as you want to and you will never have to pay any advertising agency a commission because YOU will place your own ads. Here are a few examples of what you can do using the information in our publication: * Place your 25-word Classified Ad in EACH of 92 Newspapers for $99.00 (just over $1.00 ea.) * Place your 25-word Classified Ad in EACH of 160 Newspapers for $129.00 (well under $1.00 ea.) * Place your 25-word Classified Ad in EACH of 168 Newspapers for $149.00 (well under $1.00 ea.) We guarantee the prices and number of participating newspapers to be accurate to within 10 percent. Each group of newspapers has an administrating organization that guarantees your advertisement will run in no less than 90 percent of their group's participating newspapers. Your ad will run for one issue (daily or weekly) per insertion. With this much exposure available this inexpensively, it is easy to see the power and potential here. WHO CAN BENEFIT FROM OUR PUBLICATION?: This B.C.I.C. product was created to give ALL advertisers, but especially small to mid-sized businesses, and those operating home- based or startup businesses a pool of advertising resources that is both very powerful and effective, yet extremely inexpensive to use. WHAT DOES THE PUBLICATION COST?: "The Best Low-Cost Advertising for Home-Based & Other Small Businesses" is available in two versions, with the idea being one version or the other is sure to fit almost any advertising budget. Both versions are available on 3.5" or 5.25" computer disk, or as a booklet. No postage or handling charges are applied to either version when sold on disk. Version One: Contains ONLY the information necessary to contact and advertise in any or all of the newspapers outlined above. You will get everything you need to begin placing your advertisements in these newspapers the same day you receive the materials. Version One costs $19.95 on disk. Again, please specify disk size -- sorry, no Mac version is currently available. Version One is $24.95 when sold as a booklet to cover printing, postage and handling costs. Version Two: Contains everything in Version One, plus . . . * How to purchase real TV ads for less than $5.00 each. * How to purchase radio ads very inexpensively. A source for 60-second radio commercials to be broadcast in an ultra-affluent listening market, during peak listening hours (6am to 9pm) for less than $6.00 each is included with this version. This station will even write your commercials and handle inquiries for you using their own toll-free 800 number. * Complete information on where and how to obtain extremely low interest Visas and MasterCards is included for those who like to charge their business expenses. * Complete information on how to have your own advertising materials mailed together with those of famous brand products such as: -- Fingerhut -- Columbia House -- Miles Kimball -- Speigel -- Featherspring -- Encyclopedia Britanica -- The Sharper Image -- Harlequin Books -- Blair Men's Apparel -- Book of the Month Club -- American Security Products -- Franklin Mint -- L'eggs -- Just My Size -- Nordicktrack -- Rent-A-Center -- Days Inn, and many more . . . Using this technique, you can target your advertising audience with laser-like, pinpoint accuracy; regionally or nationally -- and get a much greater percentage of the advertising and promotional materials you've worked so hard to create actually read by prospective customers. In other words, when the Book of the Month Club, for example, ships a book purchased by one of its customers, they can enclose YOUR advertisements informing the purchaser all about YOUR offers. When Nordictrack -- as another example -- ships a piece of exercise equipment, YOUR offer for diet products, athletic wear, books on weight-lifting techniques, sports vacations, etc., can be presented directly with the shipment. Version Two costs $49.95 on disk (3.5" or 5.25" - no Mac version available yet), and $54.95 as a booklet. Both versions are ideal advertising vehicles for: Home-Based Businesses, Multi-level Marketers, Home Repair & Renovation Businesses, Crafters, Mail Order Businesses of all kinds, Insurance Sales, Health & Fitness Businesses, Weight Loss Businesses, Help Wanted Advertising, Positions Wanted Advertising, Antiques for Sale, Used Items for Sale, Grand Openings, Real Estate Advertising, those who want to advertise Statewide, Regionally or Nationally, etc. Both versions are sold with a full 60 day money back guarantee. To Order: Fill in the optional B.C.I.C. order form below, or just or send payment for Version One or Version Two, along with all appropriate information (name, address, booklet or disk and disk size) to: B.C.I.C. 107 S. West St., Ste. 196 Alexandria, VA 22314-2824 ---------------------------------------------------------------------- B.C.I.C. ORDER FORM Please ship the items I have marked below. I understand I may return "The Best Low-Cost Advertising for Home-Based & Other Small Businesses" at any time within 60 Days for a full refund if I'm not fully satisfied. CHECK ITEMS ORDERED ____ Version One ____ $19.95 On Disk Or ____ $24.95 As A Booklet ____ 3.5" Disk ____ 5.25" Disk ____ Version Two ____ $49.95 On Disk Or ____ $54.95 As A Booklet ____ 3.5" Disk ____ 5.25" Disk PLEASE SEND MY ORDER VIA FIRST CLASS MAIL TO: Business Name _______________________________________________________ Your Name Mr./Ms. ___________________________________________________ Street Address ______________________________________________________ City _________________________________ State _______ Zip ____________ Telephone Number (optional) (____) __________________________________ E-Mail Address (optional) ___________________________________________