FOR IMMEDIATE RELEASE Contacts: Ross M. Greenberg, (212)-889-6431 Marc Adler, (201)-912-0192 Greg Comeau, (718)-849-2355 THE PROGRAMMER'S CO_OPERATIVE: By Programmers and For Programmers April 10, 1988 --- The Programmer's Co_operative, dedicated to providing software authors and developers with the unique services they require at the lowest prices it can arrange, is opening its doors to new members. Founders Marc Adler, Greg Comeau, and Ross M. Greenberg are three software authors who decided it was time to act to resolve problems they discovered all software authors faced. "Independent software developers, the one or two person operation, are overwhelmed by the costs of providing highly specialized services as they need them.", said President Ross M. Greenberg. "We share costs, provide marketing and sales services, bring volume discounts on advertising and materials, and provide other services our members need." Few software authors have expertise in the diverse fields required to market and support a successful product, according to co-founder Marc Adler. This makes it difficult and expensive for a new product to be introduced or even to appear on the market. "Just producing a single ad and placing it in a national publication can cost individual developers more time, effort and money then they can afford to spend. We offer each software author the benefit of working with a larger organization, of having some clout.", Greg Comeau of Comeau Computing pointed out. Members of The Programmer's Co_operative pay a $250 one-time initiation fee and a small quarterly membership fee. All Co_op members are entitled to use any Co_op services at 10% above Co_op cost. Non-members may use Co_op services, as available, at 15-25% above Co_op cost. Among the services the Co_op offers or plans to offer to its members: volume advertising discounts on single or multiple inserts, volume discounts on production and distribution materials, and distribution and fulfillment services. The Co_op will also offer catalog sales, marketing and PR services, documentation preparation and printing, legal services, and postal services such as mail forwarding and bulk rates. The Co_op is now retaining a telemarketing organization to handle sales of products produced by Co_op members. According to Greenberg this will allow the developers to concentrate on the thing they do best: create quality software. "For the first time, even the independent developer can have a chance to succeed as we all band together. By programmers and for programmers. That's what the Co_op is all about, and why it's working.", Greenberg stated. For more information regarding The Programmer's Co_operative, contact them at 594 Third Avenue, New York, New York, 10016