NEW! Intel Matched Memory Modules Now Available! -=- Contacts: Lorie Wigle Intel Corp. (503) 629-7053 Kirsten Bolin Hastings, Humble, Giardini & Freeman Inc. Public Relations Counsel (503) 221-1063 SIMMs Launch Intel Matched Memory Line Page 1 Intel Launches Matched Memory Product Line Hillsboro, Ore., Jan. 14, 1991 - Intel Corp. today broadened its memory enhancement product line with the introduction of system-specific SIMMs (Single In-Line Memory Modules), the first memory modules in the Intel Matched Memory family. Intel's 72-pin SIMMs, which provide additional system board memory to make software run better and faster, are quality-engineered for compatibility with select IBM, Compaq, Hewlett-Packard and Zenith computers. Available immediately, the SIMMs are sold in 1MB, 2MB and 4MB versions. Intel plans to market similar products specific to other computer systems later in the year. The Intel Matched Memory SIMMs plug directly into a socket on the PC's motherboard in a procedure that typically takes just a few minutes. Use of SIMMs leaves the system's expansion slots free for a fax board, modem or other enhancement products. If additional memory is required after the SIMM sockets are full, one of Intel's AboveBoard products may be installed. "Because of new operating environments, such as Windows 3.0, our dealers have asked us to provide additional options for memory," said Kirby Dyess, Intel's memory enhancement business unit manager. "Intel Matched Memory delivers the RAM that memory-intensive software demands." With Matched Memory, Intel delivers competitive pricing on products designed for quality and compatibility. Suggested retail prices are: 1MB module, $225; 2MB module, $445; and 4MB module, $945. The introduction of Matched Memory reflects Intel's commitment to corporate customers who want motherboard memory solutions as they upgrade to 386 CPU computing environments, according to Dyess. "Entering the system-specific memory market is a natural evolution of our business," Dyess said. "This is an opportunity to broaden our scope, so that in addition to being a reliable supplier of memory enhancement boards, we're providing our customers with alternatives for memory solutions." Intel has long been a pioneer in PC memory, beginning with the introduction of SRAM (static MOS RAM) in 1969 and DRAM (dynamic MOS RAM) in 1970. In 1971, Intel introduced another first in the memory market, EPROM (eraseable, programmable read-only memory). In cooperation with Lotus Development Corp. and Microsoft Corp. in 1985, Intel introduced the Expanded Memory Specification (EMS) and then implemented the EMS standard with Above Board memory boards. Intel's most recent contribution to new memory technologies was Flash memory, introduced in 1988. SIMMs Launch Intel Matched Memory Line Page 2 Intel Matched Memory SIMMs are covered by a five-year warranty. For pre-sale information, call toll-free (800) 538-3373. Post-sale technical support is available at (503) 629-7000. Intel PC Enhancements also offers immediate product information via fax 24 hours a day through its FaxBACK information service at (800) 525-3019. Intel markets a family of retail products, including memory enhancements, CPU upgrades, Intel Math CoProcessors, fax boards, data modems and LAN enhancements. Intel PC enhancement products are sold worldwide through a network of distributors, value-added resellers and retailers. Intel Corp. is an international manufacturer of microcomputer components, modules and systems. ### 386, Above and FaxBACK are trademarks of Intel Corp. Any other products named in this document are trademarks or registered trademarks of their respective manufacturers.