EASTMAN KODAK Company Highlights and Investment Profile 7/16/93 There is increasing evidence that Mr. Kay R. Whitmore, Kodak's Chairman and Chief Executive Officer, is determined to improve Eastman Kodak's profitability reduce debt and refocus the company's business portfolio. In early June, Kodak announced plans to spin-off its Eastman Chemical Company subsidiary to shareholders by January 1994. This move follows comments by Mr. Whitmore at Kodak's annual meeting in May which indicated a portfolio review was underway. At the annual meeting, Mr. Whitmore also indicated the other elements of the turnaround plan would be discussed in a late September meeting with investors. Of these, a reduction in selling, administrative, distribution and advertising expense (SADA) is probably the most important. Each 100 basis point decline in SADA would contribute $0.35- $0.40 per share aftertax. In 1992, SADA represented 29.1% of sales versus a more appropriate level, in our opinion of 25.0%. A four hundred basis point decline in SADA would boost earnings by $1.40-$1.60 per share. Kodak has an excellent core film business which dominates the U.S. market and remains the market leader worldwide. Although future film unit growth will be somewhat slower than the historical rate of 5% (perhaps 2%-4%), cost cutting and price increases should permit imaging earnings (an estimated 51% of 1992 operating earnings) to grow at a 10%- 12% rate over the next several years. The risk from electronic imaging or the filmless camera has been reduced significantly with the introduction of Kodak's Photo CD in mid-1992. Until Kodak's earnings momentum is reestablished, the dividend is unlikely to be raised. The current $2.00 dividend represents a payout ratio of 54.0% based on our 1993 estimate of $3.70. A strong earnings gain next year could prompt a modest (5%) increase in the dividend. Despite this subdued outlook for the dividend, the stock's current yield of 3.9% exceeds the S&P 500's yield of 2.7% by a wide margin. RISKS The major risk associated with Kodak could be a misjudgment on concerning the intensity of Mr. Whitmore's effort to improve profitability. 7/23/93 52-Wk-Rng FY/Q EPS92 EPS93 PE93 NxtQtr LyQtr Eastman Kodak 51.50 56-39 12/2 3.26 3.80 13.8 1.20 1.11