SEARS, ROEBUCK & CO. 9/21/93 52-Wk-Rng FY/Q EPS93 EPS94 PE94 NxtQtr LyQtr Sears, Roebuc 56.25 58-40 12/3 3.85 4.10 13.7 0.70 -2.55 S 1. No change in estimates of $3.85 and $4.10 for fiscal 1993 and 1994, respectively. 2. Strong apparel results continue to pace an impressive overall sales performance in September. Sears continues to log an impressive sales performance in the month of September. It is estimated that sales for the month, will rise 10% or more led by a continuing robust performance in apparel. September results are particularly important for two reasons: First, it represents the first month in a succession of increasingly difficult comparable-store sales comparisons. (Comp-store sales rose in a range of 4%-8% from September of 1992 to January of 1993, stimulated by heavy promotion.) Second, September results will be the first to reflect an impact (albeit partial) from Sears' impressive new softlines advertising campaign, which broke last Sunday on the televised Emmy Awards and in national print media. Given the strong sales results of the past few months, a $0.70 per share third-quarter earnings estimate (versus a loss of $2.55 in fiscal 1992) as conservative.