TO: FROM: SUBJECT: Sales Seminar Dear : A seminar is being held at the [location] on [date] at [time] on [subject of meeting] . It is being conducted by [name of company or individual] and should be very informative. We are strongly recommending that every member of the sales force attend this seminar and we will, of course, pay the entrance fees for all those attending. I would appreciate it if you would encourage everyone to go, and provide me with the names of those who will be attending no later than [date].