IBM ANNOUNCES ULTIMEDIA DEVELOPERS PROGRAM
   January 31, 1992

   Today IBM Multimedia announces a new program to provide services and
   support to designers, developers and marketeers of multimedia software
   applications.

   The Ultimedia Developers Program is open to any multimedia
   application creator operating in the U.S.  Acceptance will be based
   on the developer's plan to convert or create multimedia applications
   and/or tools, for sale, on IBM platforms.

   After being accepted into the program and paying the annual fee,
   participants will have the advantage of producing their innovative
   applications with assistance from IBM through the Ultimedia Developers
   Program, including the following services:

        o Multimedia Technical Support - For answers to technical
        questions, participating creators can use The Program's special
        toll-free support line. The support line is staffed with multimedia
        professionals dedicated to assisting the developers reduce their
        development cycle time.

        o On-Line Support - From their computers, creators can access an
        IBM technical database (containing common questions and answers).
        An electronic mail function is also available to facilitate
        communications and remain updated on a variety of multimedia
        topics through bulletin boards.

        o Developer Support Services - IBM's Try & Buy program lets a
        developer try a limited set of systems -- on which to build
        multimedia applications -- for 120 days.  At the end of this
        period, the developer can either return the systems to IBM or
        purchase them at a 50 percent discount.  In addition, developers
        can buy selected multimedia software or hardware adapter cards
        at a substantial discount and take advantage of technical
        conferences at reduced rates.

        o Marketing Support Services - Invitations to demonstrate in IBM
        sponsored business shows will be extended to participating creators
        who have developed multimedia applications appropriate for the show
        audience.  Additionally, participants will be listed in IBM's
        courseware and product catalogs, and in IBM's primary on-line field
        resource information system -- the National Solution Center.

        o Business Support Services - Special equipment rental rates
        will be extended to developers who need IBM equipment or OEM
        peripherals on a long- or short-term basis.

        The annual program fee is $4000.  The fee for Authorized Industry
        Application Specialist (IAS) - Multimedia Products is $2000.
        Anyone applying before May 31, 1992, can do so at a 50% discount.

        For additional information including application forms, developers
        should call the IBM Multimedia Information Center, 1-800-426-9402,
        extension D82.

        IBM employees should direct their questions to ATLVM1/IBMUDP.