FOR IMMEDIATE RELEASE

Contact: Joe Waldygo
Voice: 602/690-3215
FAX: 602/293-8065

ARTISOFT CENTRALIZES EUROPEAN OPERATIONS 
BY MOVING EUROPEAN HEADQUARTERS TO THE 
NETHERLANDS

Move Made To Improve Response Time And Lower Costs 
Associated With European Distribution

(TUCSON, AZ -- July 20, 1992) -- Artisoft, Inc., the American-
based manufacturer of the award-winning LANtastic(R) Local 
Area Network, announced today that, in order to improve its 
response time and lower costs associated with European 
distribution, it has centralized its European operations by moving 
its European headquarters to The Netherlands. The new European 
headquarters will be responsible for sales, marketing, fulfillment 
operations, technical support and training with respect to Artisoft 
products in the European market.

Artisoft develops and manufactures a full line of hardware and 
software for local area networks including the LANtastic Local 
Area Network. The LANtastic network is recognized as the 
leading DOS-based peer-to-peer network and has won numerous 
industry awards for its cost-effective features, performance, and 
ease of use. It allows up to 300 users of IBM(R)-compatible 
computers to connect and share information and peripheral devices 
such as printers, hard drives and CD-ROMs. The LANtastic 
network and Artisoft's other connectivity products are distributed 
in over 70 countries worldwide.

The new Artisoft European headquarters will be headed by Robert 
"Mac" McKinley, who has been promoted to Director of European 
Sales & Marketing. McKinley, who joined Artisoft in March 1991, 
was recently promoted to Director of North American Sales in 
March of this year. Prior to joining Artisoft, he was employed by 
CompuAdd Corporation in Austin, Texas and Computer 
Associates in San Jose, California. 

"With his winning track record at Artisoft and in the high-tech 
industry, we believe Mac McKinley will prove to be an excellent 
leader in expanding our European operations to meet the potential 
of this market," stated Dave Hallmen, Artisoft's Vice President of 
Sales & Marketing.

Artisoft's new European headquarters in The Netherlands is 
scheduled to open this quarter. Artisoft's previous European 
headquarters was located in the United Kingdom. McKinley will 
take over the duties assigned to Artisoft's former Vice President of 
Sales & Marketing-European, Wilfred L. Butt, who is no longer 
with the company. Artisoft U.K. will remain as a sales, marketing 
and technical support office for the U.K. 

For more information about Artisoft or its product line, contact 
Artisoft, Inc. at 691 E. River Road, Tucson, AZ 85704. Sales 
800/TINY RAM. Corporate 602/293-6363. Fax 602/293-8065. 

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