EASTMAN KODAK 3/29/94 Stock Latest 52 week YTD Pr Div Gross Rating Price --- Range --- Chg Rate Yield Eastman Kodak Company MP 45.00 52-34 1 1.60 3.6 Est. - Interim EPS - -EBITDA 94- FY/IP EPS93 EPS94 PE94 --Next- -YrAgo- per/sh p/e EK 12/01 2.56R 2.70 16.7 0.30 0.29 n/a n/a Eastman Kodak (EK) $45.00, 1993 $2.56, 1994 $2.70, Market Performer . Continue market performer rating. . Announces new electronic imaging unit. . Analyst meeting likely to be scheduled in late April - early May. . First quarter ($0.30 vs. $0.29) to be reported April 26. Kodak announced it was combining its digital imaging businesses into one business unit - Digital and Applied Imaging. The new group includes the following units Applied Imaging, CD Imaging (Compact Disc), Printer Products and the Equipment and Software Platform Center. The primary purpose of the consolidation is to more fully exploit the potential for digital imaging. Previously, the responsibility for developing and marketing these products was combined with more traditional technologies. For example, conventional film utilizing the silver halide process and CD imaging will now be in separate organizations. While these products are complementary to each other, the new organizational structure should result in more affective delivery of Kodak's electronic technology to the marketplace. In aggregate, Kodak's digital businesses are unprofitable but represent the wave of the future in both film and copying. The company also announced a change in its U.S. and Canadian organizational structure. Previously, U.S. and Canadian regional business managers responsible for marketing all Kodak products in a specific geographic region reported to Robert Hamilton, General Manager. This position has been eliminated The old reporting structure had a heavy geographical flavor. The new reporting structure has a more functional approach. For example, the marketing function will now report directly to the worldwide general manager responsible for that particular product. In the past, the worldwide general manager was responsible for a product's profitability but did not directly control the marketing and selling process. In short, the new reporting structure increases accountability which should focus management more intently on increasing profitability and spurring growth. Since joining the company in December, Mr. Fisher, Chairman, has not been in contact with the investment community. In late April - early May, analysts believe Kodak is likely to schedule a meeting with investors at which Mr. Fisher will present an overview of the company. Analysts do not expect any dramatic announcements but rather a discussion of the opportunities (electronic imaging, revitalizing conventional film growth, improving cash flow, etc.) which he sees for the company. Given Mr. Fisher's previous track record at Motorola, analysts believe he will be successful in his turnaround efforts at Kodak. The question is how long the turnaround will take. Based on the stock's 3.6% yield, improving balance sheet and substantial earnings power, the shares have limited (perhaps 10%) downside at current levels. However, a market performer rating on the shares remains appropriate until the company's substantial earnings power ($3.50-$4.50 per share) becomes more visible.