03/14 1320  New Nintendo product transforms Game Boy  ...

SAN FRANCISCO (MARCH 14) BUSINESS WIRE - March 14, 1994--Nintendo of
America  Inc. Monday unveiled a new technological advance that will
allow millions of video-game enthusiasts to play more than 350 Game Boy
cartridges on the Super Nintendo Entertainment System (Super NES),
displaying them in full color on the television screen for the first
time.
   This new product, called Super Game Boy, innovatively links the
capabilities of a portable video-game system with a home video-game
system.
   It is a Super NES cartridge that contains a Game Boy adapter. When a
Game Boy cartridge is inserted into the product, it is transformed from
a 2-by-2-inch, black-and-white game to a bright, multicolored image on a
big television screen complete with stereophonic sound.  The product
also allows players to customize colors and designs.
   Super Game Boy will be available June 6 at a suggested retail price
of $59.99. (a)
   "Games are where it's at in 1994," said Peter Main, Nintendo's vice
president, marketing.  "Super Game Boy is a great new product for
Nintendo game players.  Through it, mega-hit Game Boy titles like
Nintendo's 'Super Mario Land' series, 'Kirby's Dreamland,' 'Tetris,'
'Metroid II: Return of Samus,' 'Wario Land,' 'Legend of Zelda,' 'Links
Awakening' and 'Donkey Kong' will now be available to Super NES owners
for the first time."
   Super Game Boy displays all Game Boy game action in varying shades of
four colors.  For personalized play, players may customize several
prestored color palettes to change the appearance of the screen.  For
example, ice levels can be colored blue, and jungle screens can be
green.  New titles specially designed for Super Game Boy will be able to
display up to 256 colors.
   Different, animated, decorative borders can be placed around the
central game-play screen.  Using a Super NES controller or Super NES
Mouse, players either select one of several prestored designs or create
their own through a paint-type program, drawing not only on the borders
but on the game-play screen itself.
   "The advantage for the player is clear," said Dan Owsen, Nintendo's
product manager.  "There are great Game Boy games out there with as much
depth as Super NES games.  Now, with Super Game Boy, players can enjoy
even more great games on their Super NES.  All you have to do is plug
your favorite Game Boy game into the Super Game Boy adapter which then
fits into the Super NES like any other cartridge."
   Future Game Boy games will be programmed to take advantage of special
Super Game Boy capabilities.  The first new Game Boy title to capitalize
on Super Game Boy's capabilities will be "Donkey Kong," a best seller in
arcades.  It will be released at the same time as Super Game Boy.
Nintendo's licensees and game developers will receive development specs
immediately.
   Nintendo expects Super Game Boy to be one of its biggest-selling
products in history.  "When you combine Game Boy's installed based of 17
million with the Super NES installed base of 15 million, the sales
potential is tremendous," Main said.  "The value and quality of game
play will be great for both kids and adults."
   Nintendo of America sells personal, home and arcade video games in
the United States.  The Redmond, Wash.-based company is headquarters to
the company's marketing operation in North America and is a subsidiary
of the world's largest manufacturer and marketer of video games,
Nintendo Company Ltd., of Kyoto, Japan. -0-
   (a) Although Nintendo of America may suggest retail prices for
products, dealer is free to determine on its own the prices at which it
will sell products.
   --30--TJM/la
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