Document 0611 DOCN M94A0611 TI The HIV/AIDS anti-discrimination campaign: was it news? DT 9412 AU Bell GK; Albion Street Centre, Surry Hills. SO Annu Conf Australas Soc HIV Med. 1993 Oct 28-30;5:79 (poster no. 11). Unique Identifier : AIDSLINE ASHM5/94349044 AB OBJECTIVES: To examine the response of the major metropolitan newspapers to the Federal Government's HIV/AIDS Anti-discrimination campaign in January, 1993; to explore current attitudes in the media towards AIDS. METHODS: Interviews with journalists involved in writing about the campaign and with members of the Australian National Council on AIDS; a comparison with the Grim Reaper in 1987. RESULTS: Australia's metropolitan newspapers ran about 30 items on the anti-discrimination campaign. By contrast, in the single month of April, 1987, when the Grim Reaper was run, the print media carried more than 900 stories on AIDS. Since then, the number of items on HIV/AIDS carried in the print media has gradually declined to about 200 a month. While journalists maintain AIDS is still an important story, the coverage shows a marked decline in its priority and importance. CONCLUSION: The story of AIDS has become routine. The media has lost interest. The reasons and the implications will be discussed. DE Acquired Immunodeficiency Syndrome/*PSYCHOLOGY Australia *Health Education Health Priorities Human HIV Infections/*PSYCHOLOGY *Newspapers *Prejudice *Public Opinion MEETING ABSTRACT SOURCE: National Library of Medicine. NOTICE: This material may be protected by Copyright Law (Title 17, U.S.Code).