Document 2212
 DOCN  M94A2212
 TI    A creative competition: 3000 film scenarios against a virus.
 DT    9412
 AU    Jayle D; Ugidos A; Poutier A; Boujenah JL; Guilbert M; Roux P; Poirot
       JL; Centre Regional d'Information et de Prevention du SIDA (CRIPS),;
       Paris, France.
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):356 (abstract no. PD0031). Unique
       Identifier : AIDSLINE ICA10/94370363
 AB    INTRODUCTION: In order to stimulate aids prevention, the CRIPS, Medecins
       du Monde and AESSA have launched a creative film scenario competition
       open to youngster up to 20 years old. The competition's aim is to
       produce 30 short films aired on television. OBJECTIVES: Allow youngsters
       to express themselves, promote the research of ideas and scenarios on
       preventing aids and solidarity, summon up young people to bring them to
       active prevention, allow them to take possession of information by
       creating their own messages, incite discussions and debates around the
       theme of preventing aids and seropositivity at school, and also out of
       it, involve people in charge of field prevention of aids by bringing
       support to their action, involve audiovisual and movie industries.
       METHODS: The competition is announced on December the 1st 1992, on World
       Aids Day, and remains open until the 30th of June 1993. For promotion
       purposes, 300,000 leaflets and 15,000 posters are distributed with the
       help of national administrations: the ministries of Health, National
       Education, Cultural Affairs, Youth and Sports, Agriculture (agricultural
       schools) and the Penitentiary Administration. A partnership was
       established with the media: newspapers (Liberation, Telerama), radio
       (SKYROCK aired 380 announcements) and television (Canal +). The
       competition received extensive coverage by the entire media, with over a
       hundred news articles, more the 20 broadcasts on television (Canal +,
       France 2, France 3, M6, NHK) and over 400 broadcasts on the main
       national radio stations. SELECTION: In October 1993, 30 committees
       including journalists, medical doctors, youngsters, audiovisual
       professionals, and associations representatives select the 300 best
       scenarios. Their authors win free tickets to movie theaters. In November
       1994, a jury consisting of communications, audiovisual, movie and
       prevention professionals select 60 scenarios. PRODUCTION: From January
       to April 1994, 30 professional film directors pick a scenario amongst
       the selected 60 winners. They each produce a 35 mm film of a maximum
       time length of five minutes, with the participation of the authors of
       the script and the associations that organized the competition. Every
       French television channel and official organism in charge of encouraging
       the movie industry (CNC, PROCIREP), as well as the AFLS, have
       contributed financially to the production of these films. A videotaped
       making of recounts all the phases of the operation. BROADCAST: French
       national television networks (Arte, Canal +, France 2, France 3, M6,
       TF1) will broadcast one film each day for 30 days during the month of
       June 1994. The films will also be aired in movie theaters. CONCLUSION:
       The competition has mobilized and involved youngsters, the media,
       official authorities and artists in producing a widely publicized
       preventive campaign and consisting of short films made from the ideas of
       the young people themselves. An unprecedented partnership between field
       associations, the media, official authorities, audiovisual and movie
       professionals and youngsters has emerged. Because of its general
       treatment and the themes on wich it will focus, the final result will
       somewhat differ from most official aids prevention campaigns.
 DE    Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL  Adolescence
       Adult  Child  France  *Health Education  Human  *Motion Pictures
       MEETING ABSTRACT

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).