Document 2214
 DOCN  M94A2214
 TI    Reaching out to the hard-to-reach public.
 DT    9412
 AU    Periaswamy K; C.D.H., Madras.
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):355 (abstract no. PD0026). Unique
       Identifier : AIDSLINE ICA10/94370361
 AB    OBJECT: It is very difficult to reach-out to the public in an individual
       way because AIDS is a very sensitive and stigmatised issue among the
       people here. To break the ice we planed to have the propaganda van where
       the public occur in large group. METHOD: In Madras the MARINA BEACH
       remains the main relaxation and meeting place for all the group of
       people. The Marina Beach is one of the main tourist spot, which has
       chosen for our mobile propaganda AIDS Awareness Program. A Doctor,
       Counsellor and few social workers were made available in the mobile van
       during the peak time of the crowd gathering. We usually distribute our
       health/STD/HIV education materials. The danger of HIV and other STDs as
       well as the need to use condom as a means of protection were explained
       by our counsellor. The minor ailment were treated then and there.
       CONCLUSION: A follow up study shows that this method has been effective
       and the message has reached the hard-to-reach public. Also it indicates
       an increased awareness about AIDs among the target population.
 DE    Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL  *Health
       Education  Human  India  Sexually Transmitted Diseases/*PREVENTION &
       CONTROL  MEETING ABSTRACT

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