Document 2216
 DOCN  M94A2216
 TI    Developing effective AIDS prevention messages.
 DT    9412
 AU    Johnson E; Substance Abuse and Mental Health Services Admin., Rockville,
       MD; 20857.
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):355 (abstract no. PD0025). Unique
       Identifier : AIDSLINE ICA10/94370359
 AB    The prevention of HIV transmission is a priority encompassed in current
       substance abuse prevention strategy development. However, the complexity
       of developing messages for substance abuse prevention, and coupling them
       with HIV prevention messages is extraordinary. The difficulty stems from
       the stigma attached to AIDS, the need for a particular developmental
       focus in HIV/AIDS prevention messages, the moral debate over AIDS, and
       the danger of providing too complex a message to individuals who need
       simple and effective information that will influence behavior. To
       address the complexity of developing effective prevention messages in
       the context of substance abuse prevention, it has been necessary to gain
       a detailed appreciation of the specific cultural beliefs related to
       HIV/AIDS and substance abuse in the communities to be targeted. Cultural
       specificity, as well as, more easily understood cultural sensitivity is
       needed to develop effective, credible prevention messages. Along with a
       description of the processes for developing messages, examples of both
       effective and discarded messages will be provided.
 DE    Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL  Communication
       Cultural Characteristics  *Health Education  Human  Program Development
       MEETING ABSTRACT

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).