Document 2224
 DOCN  M94A2224
 TI    A novel way of reaching to the city youngsters with HIV-AIDS message.
 DT    9412
 AU    Bhattacharya RD; Tatu A; Kalindi P; Gajjar M; GAP, SIRMCE, Ahmedabad,
       India.
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):353 (abstract no. PD0020). Unique
       Identifier : AIDSLINE ICA10/94370351
 AB    OBJECTIVES: Developing and producing appropriate educational materials
       on HIV-AIDS is the challenge of the day. A base line survey on young
       people (School going) of the city of Ahmedabad revealed that 80% of them
       have never heard of HIV AIDS. Taking the opportunity of Kite Flight
       Festival--which falls on 14th January every year, GAP has launched a
       novel idea of bringing the message to the youngsters. METHODOLOGY: The
       kite flying ceremony is observed all over Gujarat and specially in
       Ahmedabad where International Kite flight festival also being held every
       year. GAP took the advantage of this day and printed different messages
       about HIV and AIDS on the kites. 5000 such kites were distributed in the
       innercity area. From the terrace, the kites were flown and the cut kites
       were picked up by others and the messages were read. A special
       competition was organised: Yellow kite versus Red kite, each colour
       symbolised HIV positive and condom, respectively. RESULT: This new
       methodology to bring the message to youngsters brought a lot of
       enthusiasm amongst them. A door to door sample survey was carried out 2
       days after the festival in the inner city area and it was observed that
       60% of the houses surveyed have got the kite and read the messages. They
       were happy to note the message AIDS is preventable and conveyed that,
       they would like to know more about AIDS from GAP. CONCLUSION: We find
       that the method is very good and effective. We would like to use this
       approach next year in much bigger scale.
 DE    Acquired Immunodeficiency Syndrome/PREVENTION & CONTROL  Child  *Health
       Education/METHODS  Holidays  Human  HIV Infections/*PREVENTION & CONTROL
       India  *Teaching Materials  MEETING ABSTRACT

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).