Document 2256
 DOCN  M94A2256
 TI    Nation wide information campaigns have little impact on calls received
       at the national AIDS Hot Line in Sweden.
 DT    9412
 AU    Viherkoski J; Rommel-Westling A; Hammarstrom E; Ahlin P; Uhlen M; Noah's
       Ark-Red Cross Foundation, Stockholm, Sweden.
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):345 (abstract no. PC0318). Unique
       Identifier : AIDSLINE ICA10/94370319
 AB    OBJECTIVES: 1. Obtain information on the impact of nation wide
       information campaigns on calls received at the national AIDS Hot Line in
       Sweden. 2. Determine whether the questions posed to the counsellors have
       changed in the course of years. METHODS: Detailed information was
       gathered on all the 60,897 calls received in 1987-1992. The
       documentation was arrangered chronologically, and every twelth call was
       included in a material amounting to 4996 units. The material was
       analyzed and variations with confidence interval of > or = 95% were
       included. RESULTS: 1. The amount of calls received has not been
       significantly affected by massive nation wide information campaignes,
       regardless of whether the telephone number of the Hot Line has been
       present in the campaign material, TV spots etc, or not. Independent
       media productions, such as documentaries, debates etc, have resulted in
       a significant increase of calls, and has also had a noticeable impact on
       the character of the the calls. 2. Calls defined by the counsellors as
       the worried well have significantly decreased since 1987, whereas
       questions about HIV testing, particularly those about seroconversion,
       have significantly increased since 1987. No other changes in the
       panorama of calls are traceable in the material. CONCLUSIONS:
       Independant media productions have a significant impact on the amount
       and character of calls received at the AIDS Hot Line in Sweden, but
       nation wide information campaigns leave no trace in the analyzed
       material. Further studies are necessary in order to determine whether
       the findings reflect the impact of information strategies on the
       population at large.
 DE    Acquired Immunodeficiency Syndrome/EPIDEMIOLOGY/*PREVENTION &
       CONTROL/TRANSMISSION  Health Education/*STATISTICS & NUMER DATA
       Hotlines/*UTILIZATION  Human  HIV Seroprevalence  Knowledge, Attitudes,
       Practice  Population Surveillance  Sweden/EPIDEMIOLOGY  MEETING ABSTRACT

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).