Document 2264
 DOCN  M94A2264
 TI    STD/AIDS educational material in a major regional newspaper: evaluation
       of impact on knowledge.
 DT    9412
 AU    Rigotti G; Loureiro R; Barcellos N; Gerbase A
 SO    Int Conf AIDS. 1994 Aug 7-12;10(1):343 (abstract no. PC0311). Unique
       Identifier : AIDSLINE ICA10/94370311
 AB    OBJECTIVE: To evaluate knowledge of preventive practices related to
       STD/AIDS among subscribers of a major regional newspaper. METHODS: One
       day after the publication in a major regional newspaper (Rio Grande do
       Sul (RGS) State, Brazil) of a special 8 pages material on STD and AIDS,
       telephonic interviews were made. The 300 random sample was composed of
       subscribers of the newspaper stratified by scholarship and region.
       Interviews, successful in 97%, were made through an uniform
       questionnaire by trained and supervised personnel. RESULTS: The
       interviewees were predominantly females (67%) with a mean age of 45 (+/-
       15.8) years. We found a mean of 4.2 +/- 3 readers by home. In relation
       to the publication: 69.2% noticed it, 56% read it and 45.2% kept it for
       future reading. The graphic appearance and language were approved by
       96.4% and 97.6% of the interviewed. The most common way of prevention
       mentioned was utilization of condoms (83.2%). The interviewees were
       able, in 89.7% of the interviews, to mention one effective prevention
       method and two in 61.3% of the opportunities; 58.1% of the readers and
       41.9% of the persons which didn't read, were able to mention 2
       preventive methods (p = 0.40, alpha = 0.05, beta = 0.20). DISCUSSION AND
       CONCLUSIONS: This sample represents the most informed community in RGS,
       Brazil, has a very good knowledge of condoms as an effective preventive
       measure, and has a reasonable good capacity to mention 2 preventive
       methods. The knowledge was not affected by reading or not the material.
       Printed newspaper material media will not be considered a preferential
       activity for RGS, Brazil. This survey should be repeated, with different
       methodology, in other groups, of lower economical and social status.
 DE    Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL/  TRANSMISSION
       Adult  Brazil  Condoms  *Developing Countries  Female  *Health Education
       Human  Knowledge, Attitudes, Practice  Male  Middle Age  *Newspapers
       Sexually Transmitted Diseases/*PREVENTION & CONTROL/TRANSMISSION
       MEETING ABSTRACT

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).