. . . .ÄÐÄÒÄÄÍÊÍÍÄÄÍÍÍÄ¿ . . * ³ø øºø ©-- -ªø³ . * . ù ³ . º óO Í· Oò ³ ú ú . ³:::º º ³ . ³ º ÔÍо ³ ÷÷)ð=ͯ . ú ³. .º Ó×××××××½ ³ . ø ú . ³.­.º ÓÐÐн ³ . ùú ÀÄÄÄÐÄÂÄÄÄÄÒÄÄÄÄÄÙ . * . ÚÄÒijééé * . . . ÖÍÍÍÍÒÄØÍÊÍÏ._^_ÐÊÍÍÍÍ¿· . º () º ³ ø .ù=ð=ù. ø ³º . ø Í.Ä º º ³ (»º±²±ºÉ) ³º ù ú . º º ³ ø ºº ºÚÐÐÄÒ¿³º ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ> ADVERTISING DOESN'T COST - IT PAYS! ºÕÍÍÍÏÍÏÍÍÍÍÍÊÍʾ. ÄÐÏÍÍÍÍË» º³() (O)ÍÍÍÍËμ ÓÔÍÍÍÍÍÍÍÍÍÍÍÍÍÍ» (O)ÍÍÍËμ º øø ³ ³ÈÍÍÍÍÍÍÍʼ º ³ øÄÄÄ(ÍÊÍ)ÄÄ ³º If you don't advertise what you have to offer, you can't sell it! It is as simple as that. What enterprising people have needed, for a long time is finally here! LOW COST ADVERTISING WITH WIDE DISTRIBUTION! Computer advertising works well for a wide variety of products and services. Whether you are an established business or searching for ways to go into business for yourself, THE USER FRIENDLY ADVERTISER can help you contact the right people for the right job. If you have something to sell or need to buy something, again, THE USER FRIENDLY ADVERTISER is the place to look. Increase your business and get better results! Advertise in THE USER FRIENDLY ADVERTISER and watch your opportunities increase! ------------------------------------------------------------------------------- WHAT MAKES PEOPLE BUY? People buy for many reasons. The reasons are as diversified as people. Different personalities will react differently to different offers, either negatively or positively. There are certain factors which determine if you've made a sale. Need is one of the determining factors, this is always the best motivating force to consummate a sale. People, however; buy when they have no real need. Here are some reasons why they do buy, even though there is no immediate need. (1) The buyer is favorably impressed with advertising uniqueness. (2) Curiosity. This is one of the biggest selling factors. (3) Exclusiveness. The buyer will purchase what you are selling, sometimes to prevent a potential competitor from owning the product. (4) Visualization. The buyer can visualize how your products can be useful and how he can profit from them at a future time, if not immediately. (5) Industriousness. This personality trait will get a person to buy your products because the buyer has the desire to experiment with the product he has obtained from you, to see its benefits. (6) Impulse. Some people go with their `instincts'. If you have good advertising and your product is attractively packaged, many people will buy! (7) And last, but not least is, enthusiasm. People put confidence in enthusiasm. Whether face-to-face, over the phone, or through a publication, such as this one, people will buy when they sense enthusiasm! ADVERTISE YOUR PRODUCTS AND SERVICES HERE IN `THE USER FRIENDLY ADVERTISER' AND PEOPLE WILL BUY! We have what computer users want - convenience, and information! ############################################################################### ±±±Ý ±±±±±±Ý±±±±±Ý ±±±±±±Ý ±±±Ý ±Ý ±Ý ±Ý ±Ý ±Ý ±Ý ±Ý ±±±Ý ±Ý ±±±±±±Ý ±Ý ±Ý ±Ý ±Ý ±Ý ±±Ý ±Ý ±Ý ±Ý ±Ý ±±±±±±Ý±±±±±±Ý±±±±±Ý±±±Ý ±±±Ý±±±±±±Ý ±±±Ý ±±±Ý±±±±±±Ý±±±±±±±±Ý±±±Ý±±±±±Ý±±±±±±Ý ±±±Ý ±Ý ±Ý ±Ý±±Ý±±Ý±±Ý ±Ý ±Ý ±Ý ±Ý±±Ý±Ý ±Ý ±Ý ±±Ý ±Ý ±Ý ±±±Ý ±Ý ±±±Ý ±Ý ±Ý ±±Ý ±Ý ±Ý ±Ý ±±±Ý ±±±Ý±±±±±±Ý ±±±±Ý ±±±Ý±±±±±Ý±±±±±±Ý The publisher will not knowingly accept any advertising of a questionable nature. We assume no responsibility for dealings of our advertisers. We assume all advertisers are honest. Advertisers, advertising agencies and independent free-lance columnists assume full responsibly for all content of their articles and advertisements, including the text and illustrations. READERS: Please advise the Publishers of THE USER FRIENDLY ADVERTISER c/o LongLastings, PO Box 519, Coupeville, WA 98239 of any complaints which you might have with our advertisers so the problem may be solved. This publication, the publisher and all other authorized associates of this publication are not engaged in the rendering of legal, accounting, investing or any other professional services. This publication is strictly an advertising service. If you require legal assistance, you should contact a qualified professional. The Publisher's liability for errors is limited to only for errors in typing. All paid advertising is non-refundable. Any opinions expressed in this magazine are the ones of the advertisers and writers of articles, if any appear in this magazine, and are not necessarily the opinion of the publisher. We cannot guarantee the accuracy of all information in this publication. All letters, testimonials, and ads sent to this publication becomes the property of LongLastings. All said materials must be sent with the understanding that LongLastings has the right to reprint said materials, unless otherwise stated by the sender. All materials contained in this publication are copyrighted and may not be reproduced without the written permission of the publisher or copyright holder. Copyright (c) 1995 by LongLastings Publishing dates, deadlines and prices are subject to change without notice. All offers in this publication are void where prohibited by law. ############################################################################### <<<<<<<<<<<< END OF CHAPTER >>>>>>>>>>>>