Reprinted from front page of Milwaukee Sentinel, March 17, 1990

  FIRM SAYS COMPUTER PROGRAM HANDY AT MAKING FISH BYTE  by Jeff Bentoff

    When you prepare to go fishing this spring, Chester C. Ceille wants 
  you to add a computer to your collection of lures, lines, and life
  preservers.

    Ceille isn't necessarily suggesting you throw your computer into your 
  tackle box - just that you consult it before you leave home. 

    He says new computer programs he has developed will show you the best
  method to use for fishing - or hunting - based on several variables you
  plug in.  And the programs will make you a more successful hunter or 
  fisherman, he said.

    Ceille's Milwaukee-based company, Strat-Tech Inc., is displaying and 
  selling the programs at the 50th Milwaukee Sentinel Sports Show at MECCA, 
  which began its 10-day run Friday.

    A show official said 6,073 people attended the opener.  Last year, 
  5,605 people attended the opening night.

    Ceille, 40, of Greenfield, is a longtime fisherman and an avid deer
  hunter.  

    For the last two years, he's been developing his new IBM-compatible
  programs, called "The Deer Expert" and "The Fish Expert."

    The hunting program went on sale in December and received a boost from
  a feature that month in Outdoor Life magazine.  The fishing program has 
  been on the market a few weeks.

    The fishing program suggests one of about 250 fishing patterns based 
  on several variables.  The hunting program recommends about 85 possible 
  patterns.

    The patterns were based on research that included a review of nearly 
  2,000 articles, he said.

    The Fish Expert asks the user several questions, which can include the 
  type of fish sought, time of day, season, type of water source, weather,
  wind conditions, spawning conditions, weed situation, water depth, 
  clarity, and temperature.

    A reporter trying the program Friday told the computer he was seeking
  walleye on a spring morning, on a lake, on a pre-spawning run.

    Voila!
  
    "The best method is cast, troll or still fish - they head for spawning 
  areas in shallow mid-lake bars and reefs," read the words on the screen.

    In answering several questions on the screens, a reporter said he 
  wanted to hunt for large bucks on opening day when deer are in high rut  
  and in a flat and wooded area.

    It responded: "The best method is tree stand - get biggest bucks at 
  peak of rut - the only time large bucks act foolishly in open.  Position 
  stand downwind of active large scrapes."

    Ceille said the fishing program was great for beginners.
  
    If you're a beginning fisherman obviously you get an education as to 
  which variables are important and a successful plan for these variables,"
  he said.

    The program also is useful for veterans, he said.
  
    It takes into account more considerations than you normally would 
  think of if you didn't have a computer, and it uses successful fishing
  patterns," he said.  "All the patterns you see here take fish, given
  the right considerations."

    Computer logs for each sport which enable participants to record 
  numerous details of their endeavors, will help both beginners and 
  advanced practitioners, he said.

    "Professional fisherman use logs like this because they see patterns,"
  he said.  "I fish Lake Wisconsin only in the morning because that's when
  I catch fish."

    An important feature of the programs for any level of experience is the
  detailed safety information included, Ceille said.

    Ceille said that many infrequent hunters or fishermen did not adequately
  review safety rules each year, and that the programs made such reviews
  simple.

    "I feel it can significantly save lives.  If people review it, they'll
  have fun, feel much more comfortable and they'll have a safety awareness 
  because there's a large safety component to this whole activity.

    Ceille says using a computer does not take the sport out of sports.  A
  computer is just another tool, he said.  

    Most skeptics think they can juggle all the variables in their heads as
  well as a computer can, but "I don't think they can," he said.

    "It's obviously a tool for business and it's a tool for outdoor 
  activities.  It allows you to have more fun out there when you go out, it
  allows you to have more safety out there when you go out.

    "I feel they definitely should have a larger place in the outdoor arena.
  It's a very handy tool.  They make you more successful."                  

    However, Ceille said: "This will put you in a position to shoot a deer;
  you still must carry out the plan."