As we noted earlier there are differences between the advertising specialty business and the printing business. BFP is a comprehensive directory of common and hard-to-find trade services and products that virtually all printers and printing brokers use on almost a daily basis. These services might include giant numbering, wooden business cards, spot carbonizing, odd type business forms, holograms, diecutting, special bindery services, transfer tape, or several thousand other services or products. Ad specialty manufacturers manufacturer a line of products like mugs, keychains, pens & pencils, letter openers, calendars, etc. and imprint your customer's name on those products. They are normally identified by a line name and in some cases a line number. Printers and brokers are interested in knowing their turn-around time, time zone, and other information. Many ad specialty manufacturers may have several hundred products. Combining the two databases simply was not practical, thus the introduction of ADBFP. ADBFP has the same look and feel of BFP, but has several additional fields. Both programs are menu driven and so easy to use that no manual or documentation is required.