Moving Up The Income Ladder As your business continues to grow, you can move up to become a Watkins marketing director. There are various requirements regarding number of representatives recruited and total sales volume, but the promotion is not difficult to achieve for somebody making the effort. The income plan is similar, but the commission percentage can go as high as 61%, with a minimum of 47%. To maintain director status, you must have an annual group retail volume in excess of $35,000.