Nothing Happens Until A Sale Is Made
          
          
               Don't get so hung up trying to create a downline
          that you forget the ultimate goal; selling the MLM
          organization's product or service.  You can have 10,000
          distributors in your downline, yet you won't make any
          money if nobody sells anything.
               Therefore, you need to spend as much time working
          on product sales as you spend on recruiting.  Get to
          know all the products and services in your company's
          line.  Try them yourself, or have your family try them. 
          When you find something you like, buy it.
               Nothing convinces a customer or a prospect like
          saying, "I spend my own money on these products." 
          (Don't lie about it -- people can tell when you're just
          handing them a line.  If you can't find something in
          the line that you or your family will buy, find another
          company to represent.)
               At the same time, try competitive products to find
          out the advantages of your own line.  They are what you
          should emphasize in talks to customers, distributors,
          and prospects.
               Keep up with any information provided by your
          company -- news announcements, literature, meetings. 
          Make an effort to discuss your products with consumers. 
          The more you know about your products, the better you
          and your downline will be able to sell them.
               You and your distributors can build up product
          sales via recommendations and referrals.  Ask satisfied
          customers if they'll provide testimonials, which may be
          written, videotaped, or both.  You and your
          distributors can use these testimonials as selling
          tools.
               Similarly, have distributors ask customers for the
          names of friends or acquaintances who might buy the
          product.  Just as is the case when you're recruiting,
          it's a lot easier to get your foot in the door if,
          instead of making a cold call, you can say, "Tom Gibson
          gave me your name."
               Don't forget, your best customers are the ones who
          are most enthusiastic about your products.  That's why
          they keep buying.  So why not ask these customers to
          become distributors?