HOW TO SELL
          
          
               So where do you sell?  Apart from the organization
          and business plans, one of the best ways would be to
          concentrate on small businesses with high telephone
          volume that might not be obvious.  For example, small
          print shops, that used to only have local phone bills,
          now often offer fax services, and run up huge long
          distance bills.  Any business that offers a public fax
          service is a prime candidate.
               Florists are another business that tends to get
          overlooked, but can have high long-distance bills if
          they are involved in flowers-by-wire programs, because
          they have to call or fax the delivering shop with
          instructions.
               Since you can sell residential as well as business
          service, the four free hours certificates can be handed
          out or mailed out anywhere.
               Another interesting angle in this is a conference
          call service that BNC offers.  Users of the conference
          call service do not even have to be BNC customers. 
          This could be useful if you find large accounts, such
          as state universities, that participate in seminars and
          other conferences by telephone, but that might have
          long-term telephone contracts that you cannot disrupt. 
               Several of the BNC conference call services are
          offered only by them, so you are able to compete on
          price and on unique service.  On conference calls the
          BNC savings are up to 57% over what other long-distance
          companies charge for competitive teleconferencing
          systems, but without BNC's extra features. 
               Organizers of any type of conference call program
          are prospects -- colleges, law firms, direct sales
          organizations having distributor conferences, and many
          others.