Contents

MARKETING ON THE INTERNET,

A STEP-BY-STEP GUIDE TO MARKETING YOUR PRODUCTS OR SERVICES ON THE INTERNET.

By Michael Mathiesen

This book is a sample for your perusal.  Ordering information is included.

With a Foreword by Vinton G. Cerf,

the Father of the Internet.

DO YOU HAVE A PRODUCT OR SERVICE?

A SAMPLE WORLD WIDE WEB PAGE

TABLE OF CONTENTS

INTRODUCTION

SAMPLE TOPICS

HOW TO ORDER

APPENDIX D


INTRODUCTION

INTRODUCTION

Were all familiar with the opening lines of the TV show Star Trek, where Captain Kirk speaks the now famous words, Space, the final frontier.  Indeed, Space may be the final frontier, but there is still one more frontier left for us to explore and build upon right here on Earth.  Its the Internet.  A whole new way of doing business is unfolding every day from the way that we use the World Wide Web of connected computers.  Having a window that overlooks Central Park or Piccalilli Circus or the great Pacific Ocean is nothing compared to the Windows we are opening up to the Global Economy.  All over the world, individuals and businesses are looking to the Internet for a completely new set of rules about how to conduct their everyday lives.  Government, Education, Science, Travel, every aspect of our economic lives is rapidly evolving right before our eyes.  The first companies to exploit this wondrous new technological frontier will be the High-tech companies, to be sure, but gradually, as the lines are laid down, the channels all offered up, the switchers and routers installed, the average business, selling everything from socks to socket wrenches will be seen on the Internet making a larger and larger percentage of their income merely by entering What we are witnessing today is nothing short of a this new economic frontier.

It happened in personal transportation when the automobile became affordable. It happened to aviation when the jet engine became practical. Now its happening again - only this time its in the area of marketing. A new tool is emerging that will add a whole new dimension to the way people advertise, promote, sell, shop, browse, and buy products and services of all kinds. It's the Internet - the largest computer network the world has ever seen reaching nearly 100 countries and over 20 million people. And it's not stopping there, the number of people with Internet access is growing at the phenomenal rate of 15% every month.

That's why computer giants Microsoft and IBM are building Internet access into the latest versions of their popular Personal Computer operating systems Windows and OS/2 respectively. That's why MCI and Sprint are announcing new and exciting ways for everyone in America to dial up the Internet.  (Surely AT&T will not be far behind?). That's why companies like Ford, Merrill Lunch, J.P. Morgan, Bank of America, Dun & Bradstreet, J.C. Penny, and Mitsubishi to name a few are expanding onto the Internet. All told, there are about 21,700 commercial "sites" on the Internet as of this writing - up from 9,000 in 1991.

The Internet represents a communications tool that rivals the television and will one day merge with television. However, businesses are quickly learning that promoting their products and services over the Internet today can be more effective and much less expensive (sometimes free) then buying television time. The Internet is the next premier international market place. If you have a business, or are planning to be in business over the next few decades, and you have not made plans to participate, you should think again.  And you should start thinking now because, in my opinion, the next great economic expansion will happen via the Internet!

All major businesses, even non-profits, are making plans to be Online, if they arent already.  Major museums, restuarants, libraries are Online.  Most cities and towns around the world will eventually have their virtual city replica Online to promote their real real estate in the world.  Even President Clinton and VP Al Gore have joined the millions of us who are marketing new ideas through the Internet by creating the new White House Server as shown in Figure intro1.1 above.  If you found this page on the Internet, you could click on the pictures to hear a speech by the President and/or the Vice President.  There s even a sound file of the White House Pet, Socks the cat.  You can also do serious things like branch out to all Federal agencies who have Web servers and get information from each.  You can sign their guest book.  You can have a tour of the White House.  There s a map for tourists.  You can even learn what it is to be an  Interactive Citizen .  (This last piece holds great promise for the future of politics.  But that s another subject completely.)

I began in this business, four years ago by publishing a book on the Gulf War, called  Operation Desert Storm .  It was the first book to hit the marketplace about this modern technological  phenom  that the whole world watched on TV.  My book was first to be published because it was published electronically.  I never committed a single word of this book to paper and because of this speed advantage was able to scoop even Time Magazine who came out with the first pictures and text about the Gulf War one week after it ended.  I beat them by 3 days.  I later went on to create the  Interactive Yellow Pages  and the Official Roadmap to the Information SuperHighway.  Time Magazine, having learned from these lessons, now has an Electronic Version on America OnLine.  They have plans to expand way beyond this single publication that will legitimize what I call,  Electronic Publishing  as an Industry.  (Electronic Publishing is a major part of Internet Marketing, and I devote half of Chapter 6 to a  step-by-step  tutorial for you.)

In the last four years, my own Electronic Publishing skills have evolved to the point where I realized that I could help others learn about marketing on the Internet.  I created a place on the Internet called the  Netcenter , the  Center of the Internet .  It seems crazy to some, but by doing some truly creative and marvelous things, we may someday be seen by millions of places as an actual center or hub of the vast resources called the Internet.  No one had taken this marketing position up until the time I joined, so I took it.  The rest is history, as they say.  Up to now, this is the most successful business venture I have ever been involved with, and certainly the most exciting.  The same kind of thing can happen to any of you.

The Internet is so new that you will find many opportunities wide open to you.  In the case of the Netcenter, it was like starting a new city in the wilderness.  At present, we are seeing about 10,000 visitors a day to my Netcenter.  At the rate its growing, it could be 50,000 to 100,000 people per day, by the time you are reading these words.  The Netsurfers are coming in large numbers to see what we have to offer.  The numbers increase every day as we become more popular.  We now market several hundred different products through the Netcenter through my clients.  And we havent even scratched the surface.  Its very exciting.  I wake up each morning with a new idea that I can use in my Netcenter, usually something that has never been done before on this planet.  The same thing can happen to you.

In order to be successful, you have to have a guide.  I like to think of this book as your guide to your successful marketing on the Internet and a reference work that you can keep on your shelf so that when you are ready to market your products and/or services, you will have a  step-by-step  tutorial on how to get started and/or how to complete it, and also where to find the tools.  I hope that most of my readers will be ready, TODAY, to begin marketing their products and services on the Internet and the good news is that the Internet is ready for you.

Several new developments have taken shape in the latter part of 1994 and on into 1995 that will make it much easier for you to be successful than it has been for us pioneers.  One of the major hurdles we needed to overcome was the lack of a payment system that is reliable and secure.  Now, there are a group of Online Banks, one called NetCash, who converts real money to Internet coupons that can be exchanged like real money for a nominal 2% transaction fee.  The other one I have seen is called the First Virtual Corporation.  There will soon be many others.

Now, you can buy anything from a stick of gum to a gum factory by using OnLine coupons that take the place of real money.  In my opinion, there is no reason why anyone can not make a living marketing his products or services over the Internet.  This means you never have to commute again by car, plane or train.  You dont have to wear a suit and tie anymore, and you can have the total freedom that comes with working out of your home, as I do and about 2 million other entrepreneurs in the USA alone.  The times they are a changin.  We will teach you in this book, how to adapt any ongoing business or any new business idea to take advantage of all this new technology called the Internet.

On the diskette on the back of this book, we also two programs that can help put it all together for you.  We have a copy of the Netmanage Chameleon Sampler program.  With it you can get on the Internet quickly and very easily and begin to download all the other programs that I refer to in this book that you might need.  This is sort of like an Internet on a Disk, plus complete instructions about how to be successful.  No other book about the Internet has all this for you in one easy solution.  With this book and the software on the disk in the binding of the book, you have in your hands, the most powerful tools for marketing your products and/or services on the Information SuperHighway that I know.  We specifically designed the book and the diskette to give you all this information, programs, documents, services, consultants, etc., that you will need in this business not only to get started but long into your exploration and success as well.

We supplement the Internet Chameleon program with another program that is one of the best reference guides to the Internet, even if I do say so myself, the Official Roadmap to the Information SuperHighway.  With these two programs you can get onto the Internet quickly and easily, find all of the software that we talk about in this book, download it to your own computer and install it quickly and easily, and use it to complete your marketing plans on the Internet in a very efficient way.  Some of the resources included in the Roadmap took many months of my time to find for you.  You get them all in one easy package.

Use the book as a reference.  Keep it handy because you may not be able to read and absorb it all in one sitting.  You should probably read it through one time.  Read it again with your own marketing plan in mind and then get on the Internet and use the Chameleon and the Roadmap to get the rest of the programs you need to prosper and be successful.  .

I hope you enjoy reading my book and I hope you will use all the techniques and that they all work for you as well as they have worked for me.

I encourage the reader to send me any feedback about this book or any other subject to  lite@ix.netcom.com .


TABLE OF CONTENTS

CHAPTER ONE

What is the Internet and why should I care?

Introducing the Internet and its History

What are People Doing in the Internet Right Now?

Electronic Mail

Telnet

FTP - File Transfer Protocol

Mailing Lists

Usenet Newsgroups

Gopher and Veronica

The World Wide Web

Archie

Wais

Internet Relay Chat

So whats the mix?

A glance at the Internet's Future

What About the Popular On-Line Services

What About Bulletin Board Services

Sizing the Internet Marketplace

How Many People are on the Internet Today?

How fast is the Internet Growing?

What are the Demographics of Internet Users?

Internet Marketing Case Histories  -  Whos Already Out There?

Should I Start Marketing on the Internet Today?

CHAPTER TWO

Online Marketing Basics

Online Marketing is Direct Marketing

Direct Marketing Basics

The Flavor of Internet Marketing

Online marketing defined

Cool Tools

Information is the Watchword

A More Level Playing Field

The Internet in transition

My five rules of Netiquette

The 3 laws of Internet marketing

The First Law:  Keep it appropriate

The Second Law: Use all the Internet Services you can

The third law: Keep your contributions full of Real Information

The twelve-steps to OnLine marketing

1. Define your objectives

2. Identify the products or services you will initially offer.

3. Get on the Online services and observe

4. Create  Info-tools  about your products

5. Distribute  Info-tools  over the Online Services

6. Get on the Internet and learn

7. Distribute  Info-tools  using Newsgroups and Mailing Lists

8. Create your own Newsgroup and Mailing List

9. Set up your own Gopher or FTP server

10. Set up your own WWW Server

11. Augment with traditional promotions

12. Interact and go back to step 1

CHAPTER 3

USING THE ONLINE SERVICES AND BBS NETWORKS

Marketing on the Online Service

Subscribing to the OnLine services

Hardware/Software Requirements

Contacting the Online Services

Observing

Creating simple "Info-tools" about your products

The Blurb-on

Reports

Newsletters

Press Releases

Distributing "Info-tools" over the Online Services

Posting to Forum Libraries

Spreading the word via Forum messages

Other Online Service Marketing options to consider

Holding Conferences

Classifieds

Starting your own Forum

The Microsoft Network

Electronic Malls

Marketing on the BBS Networks

CHAPTER 4  -

LOW COST INTERNET PROMOTION TACTICS

Getting on the Internet and Learning

Access through the Online Services

Direct Internet Access

Hardware Requirements

Software Requirements

Getting your Internet Account

Observing and Learning

Your first Newsgroup Experience

Your first Gopher Experience

Using FTP

Your first World Wide Web Experience

First steps in distributing your Info-tools over the Internet

Using Your Signature File

Using Existing Newsgroups and Mailing lists

Finding Appropriate Newsgroups

Finding Appropriate Mailing Lists

Using your other Info-tools

Product announcements

FAQ Files

Creating your own Mailing List and Newsgroup

Your own Mailing List

Posting to the list of lists

Your Own Internet Newsgroup

Which Category is For You

Starting your own Alt Newsgroup

GOPHER and FTP servers

Starting your own FTP Server

Starting your own Gopher Server

Automating your response to inquiries

List Servers

Getting listed in the Directories

Internet Classifieds

CHAPTER 5

What is the World Wide Web?

Why is the World Wide Web so important?

The Home Page Server

Your World Wide Web Server - The Make-it or Buy-it decision

Setting up your WWW Server

Hardware requirements

Software requirements

Creating World Wide Web Pages Using HTML

Placing the Title

Headings in HTML

Adding Text

Adding graphics

External references

Adding List

Adding Video & Sound

Linking to other documents on the Internet

Thoughts on Your Home Page

Promoting you Home Page on the Internet

The WHAT'S NEW Pages

Building A list of prospects With Your Home Page

Using WWW to Demonstrate your products or services  Live Online

CHAPTER 6  -

Exchanging Money on the Internet

The History of Money

Alternatives for Moving Funds Around the Internet

Credit Cards and the Internet

Credit Card Security

Credit Cards Not For Everyone

Virtual Banking

Opening an Internet Bank Account

Safety for the buyers

Great for the merchants

Letting buyers try before they buy

Verifying a Buyer's Account Identifier

Submitting a bill

Getting Paid

Reconciling Your Account

Chargebacks

Using the First Virtual World Wide Web Server

Internet Banking without a Server

NetCash

CHAPTER 7

Electronic Publishing and the Internet by industry

Electronic Publishing - books, music, graphics, etc.

The standard format

File Size

Authoring programs

OK - But How Can I get Paid?

Agriculture

Automotive Industry

Computer Related

Direct Mail

Employment Services

Energy Related

The Entertainment Industry

Financial Services

Manufacturing

Wholesale Distribution

Catalog Sales

CHAPTER 8

PUTTING IT ALL TOGETHER

Take the First Step

Start out on the Slow Road

The World Wide Web is the Fast Lane

Encourage Online Banking

Be open to Opportunity

One Last Word

APPENDIX A   -  The Internet Resource Guide.

This appendix alone is worth the price of the book.  This Appendix is taken from my Official Roadmap to the Information Superhighway and it lists thousands of interesting and exciting people, places and things to see on the Internet along with additional How To Information.  This type of Internet Book is generally what all the other books contain and we have it all as an APPENDIX FOR YOUR REFRENCE, almost a separate book on its own.

APPENDIX B   -  The sample of Newsgroups.

APPENDIX C... -  The HTML Primer.

This Appendix is also like a separate book and others will pay to buy books that only include this information.  We include it as Appendix for your Reference.  It will teach you how to write the best World Wide Documents that you can.  Again, just one of the four great Appendices.

APPENDIX D  -  How to use the Diskette on the back of the book.


SAMPLE TOPICS

The Following is taken from Chapter 5, How to use the World Wide Web.

The World Wide Web is the most powerful Internet marketing tool today. It is here that you don't have to walk around on eggshells while marketing your products and services - you can pull out all the stops!  It is no coincidence that the World Wide Web is both the most commercial and the fastest growing segment of the Internet. In this chapter we detail all the steps necessary to establish a presence on the World Wide Web. You will become familiar with Mosaic server software and how to use the Hypertext Mark-Up Language. We'll even show you how to demonstrate your product or service on the World Wide Web. Finally, we will also explore ways to publicize your World Wide Web server once it's up and running.

What is the World Wide Web?

The World Wide Web is a function supported on the Internet that allows any Internet user to easily access information (including text, pictures, graphics, video, etc.) offered by any World Wide Web server on the Internet. For users, the World Wide Web environment is more friendly and easier to navigate than any other function on the Internet - thanks to sophisticated programs called World Wide Web browsers such as Mosaic shown in Figure 5.1.

Today's browsers like Mosaic, Netcruiser and Netscape program we had you download in Appendix C) employ the popular graphics user interfaces now commonplace due to innovative products like Microsoft Windows, OS/2, and the Apple Macintosh. World Wide Web browsers also make it as simple as clicking a mouse to navigate between related areas of the Internet hiding the cryptic side of things for the benefit of the users. Figure 5.2 shows an example of what a World Wide Web user will see if they visit a home Page.  Shown here is the Home Page for Santa Cruz Operations.

The information on the World Wide Web can be viewed regardless of the type of computer you are using. There is a version of a World Wide Web browser available for most any type of computer system.  The browser that most of the world is using right now is called Mosaic.  It's free and available to anyone (see Appendix C for detailed instructions for getting Mosaic). This graphics browser is extremely easy to use and provides the user with a way to see whatever is placed on the World Wide Web.  There are other programs that function the same way.  Mosaic itself has been licensed to several dozen commercial companies who are busy right now marketing commercial versions of the Mosaic browser. There are also dozens of other World Wide Web browser programs available today (e.g. Netcom's Netcruiser, Netscape, Websurfer, Bobolink,) and more are appearing every day. When you buy one of the commercially available programs, you will receive the benefit of getting a printed manual and access to that company's technical support to help you figure things out or solve any problems.

For information provides, like those of us who want to market our products and services, the World Wide Web provides an new information deliver opportunity. By configuring a computers with the appropriate features and software, we can distribute many info-tools with high production value (i.e. that look very snazzy!). This coupled with the fact that only people who ask for the information receive it, make the World Wide Web a perfect place to introduce, market, promote, demonstrate, and sell your products and services.

Why is the World Wide Web so important?

If you have been following the general drift of the first few chapters, you have probably started formulating plans about how to use the Internet Resources to your own advantage.  I would expect this process to begin in your mind s eye by now.  However, it s really important to realize that nothing else you do with the Internet can be as effective as using the World Wide Web's rich functions.  You can think of the World Wide Web as a global Magazine available on your computer screen.  Anyone can publish here.  You can read or view any other publications for free, usually, sometimes for a fee.  The most advanced marketing strategy should include plans to set up a World Wide Web server computer, a machine that hosts your own World Wide Web visitors, or at least to plant your World Wide Web info-tools on someone elses server.  In this chapter we show you how to do either of these methods.


HOW TO ORDER

1.  Price of Marketing on the Internet, Printed Version is only $34.95

 	You may also write to me if you would prefer an Electronic Version. In the works.  Write me at lite@ix.netcom.com

It is formatted exactly like this Demo Version, in the Windows Help File Format, so if you are able to run this program on your computer, you can read the entire book in the same way.  Windows 3.0 or above required.

TO ORDER

Call 800- -989- -733 (mention Source 382)

(during normal US business hours.)

Fax (6152542408) (mention Source 382)

Email :  jimh@gulf.net (mention Source 382)

ISBN #  1885068018

$34.95 US  $49 Canada

Available April '95


F YOU HAVE A PRODUCT OR SERVICE
IF YOU HAVE A PRODUCT OR SERVICE

If you have any product or service you would like to develop and promote on the Internet, you should buy this book.  It is written by a pioneer in Online Marketing.  Hello, my name is Mike Mathiesen.  I wrote this book after 5 years of exhaustive research AND my own actual experiments on the Information Superhighway.  I have read almost every other book on the subject, and none of them, to my knowledge is written by someone who has actually done all the things he talks about in his book.  I have.

I started out 5 years ago publishing electronic books and magazines on the BBS networks and on the Internet.  In 1994, I started the NETCENTER, the Center of the Internet, in order to provide the Net Surfer with a central point of reference from which he or she can learn and grow and develop a knowledge of whos who and how to do many things on the Internet.  I sell advertising today in my NETCENTER and we now have hundreds of clients.

Beyond this, I can take companies and prepare a customized strategy for them and their company on the Internet.  I have had several large companies come to me lately for this kind of service.  They pay me Big Bucks for my consultation.  I basically tell them everything thats in this book.  You can have this same information for only $34.95.  If you subscribe to my newsletter, (information included in the last chapter), you will keep up to date with everything that I am learning.  The hot topic for 1995 will be how to have your MAILBOT go all over the Internet and come back to you, like a faithful dog with all the information that is available from everywhere in the world.  This book, together with my newsletter can keep your company abreast of everything of any significance as it happens and comes to be viable on the Internet.

Someday, probably before the end of this century, you might see people getting their food, clothing, paychecks, everything they need for their daily existence from the Internet because it is a complete and entirely new ECONOMY unto itself.  If you dont learn how to swim in this new kind of economic ocean, youre sure to sink into oblivion.

So, dont delay.  Read the chapter headings, look at the sample chapters provided here and

then Order Today.  The book will not stay in print too long because of huge demand.  Its the first book to really spell out how to market your goods and/or services on the Internet in a simple, concise and easy to follow manner.

If you dont call and order today, you could be missing out on a Fortune.  The Internet is here to stay.  Its changing every day, evolving, getting easier for new users to find and explore.  And its the easiest way to advertise, market and deliver your products to the consumer.  Compare it with the old-fashioned methods of making someone drive to your store or see your ad on TV and then drive to the store.  On the Internet, you combine both the TV aspect of advertising with delivery all in one step.  My customers have their customers look at their adcopy and then, they simply click on a button to order.

WHAT COULD BE EASIER THAN THAT?

CALL TODAY.

800- -989- -733 (mention Source 382)


APPENDIX D

I have included Appendix D, to show you another feature of our book nnnot found in any other Internet Marketing Book.  We give you FREE, a diskette attached to the back cover filled with hundreds of useful programs, files, places to go on the Internet.  In fact, everything you need to be successful and do everything we recommend and instruct you about in the book can be found in the book and on the diskette that is included.

How can I say this?  Because with this diskette, a sampler version of Internnet Chameleon, worth more than $34.95 all by itself, you can immediately log onto the Internet in about 2 minutes, and you will soon be able to download all the other programs we feel is essential to your Internet Marketing success.  Its all here.  The price of this book is worth it just for the Diskette, but we also give you three other Appendices that are just as useful.  The instruction you get in the book is worth thousands of dollars in my time as consultant or any other consultants time.  Here, you have it all at your fingertips, whenever you need it in this one concise reference work.

Order Today, supplies are limited!

Please Note:  Some or all these instructions in this Appendix may seem like Greek to you, but by the time you finish the book, youll know how to do all of the following and much more.  It will all seem like second-nature to you.

APPENDIX D  --  How to use the Diskette in the back of this

book.

Contents of Diskette

Hardware Requirements:  Windows PC

1.  Chameleon Sampler

     Includes FTP Client

     Custom TCP/IP Connection

     E-Mail Program

     Ping

With this wonderfully easy-to-use Chameleon FTP program,

we'll show you how to get everything else you need on the

Internet.

2.  The `Official Roadmap to the Information SuperHighway'  originally published electronically by the author, it is also a good example of what we mean by Info-Tool.  This has worked very well in the overall marketing plan of the author.

     The Roadmap is also the first edition of my Internet Marketing Newsletter

     When you subscribe you will be brought up to date on

all the latest Internet Marketing Information that I can find.

With these two files, you can get just about everything you

will ever need to be successful as an Internet Marketing

Professional.  The Chameleon Program is the first one to

load up because it has an FTP client program that you can

use to easily retrieve all the other programs that you will

need.  After installing the Chameleon program to your

system, look for the programs listed below to help you in

your Internet Marketing effort.  Then, go to the Roadmap to

find many more useful programs.

How to Install Chameleon Sampler

1.  Place the diskette in your floppy drive.  (We'll assume

that you use the letter A: to be the  floppy drive.  It

could also be your B: drive.

2.  From Windows, Pull Down the `File' Menu.  Select `Run'

from the Menu.

3.  Type in the file name box, `A:SETUP'

     Chameleon will automatically install to the Chameleon

Sub-directory.

4.  When the installation is finished, you will have a

Chameleon Group within Windows.  Click on this Icon and Run

the Custom Program first.

5.  To enable Chameleon to run on the Internet, you must

first have an Internet Account with a Serial Port Connection

to that account from your Windows PC.

6.  Chameleon provides you with Internet services, and one

of them is a TCP/IP connection to your Internet Provider for

using programs such as Mosaic and other WWW browsers.  It

also includes an excellent FTP, or File Transfer Program.

Before Chameleon can work, you will need the communications

settings provided by your Internet Provider and you must

step through the Custom Installation set with all these

parameters in mind, such as the `ComPort', `IP Address',

`Host Name' etc, that will be provided by your Internet

Provider.

To help you understand what is required, I provide below a

copy of the information from my own Custom Install.  Yours

will be similar but with different names and numbers.

When this is all entered correctly in the Setup Menu as

shown, you are ready to click on `Connect'.

USING FTP CLIENT FROM CHAMELEON

After you are Online, use the FTP program to find and

download the following programs to your local PC.  These

programs are all Shareware and you are encouraged to use

them for free by their authors.  Generally Shareware is

provided without any technical support or manuals.  If you

require technical support and manuals, we encourage you to

either Register these programs with the authors or purchase

commercial versions.  There are commercial versions of all

of these programs available and in general they have more

features and include technical support, manuals and upgrade

information.  These programs, we provide really require very

little technical support.

When you Click on Connect, you have to specify a connection

profile.  This is the address of the FTP site where you want

to go.

This is the easiest way I know to locate and transfer

important files to your own PC.  Bear in mind, you need to

make a connection profile on each location before you

connect.  Make sure you have a Connection Profile created

for each place you want to visit.  To create one, you merely

go to Profile and then type in the Name of the FTP Server,

just to identify it in future use.  On the next line, type

in the address.  It will look something like:

ftp.netscape.com.  On the next line type in the word

`anonymous'.  On the next line, type in your Email address.

Mine is `lite@ix.netcom.com'.  Yours will be similar.

Now, you have a connection profile.  Save it.  Close the

Profile Window and go to Connect.  It will bring up a list

of your profiles.  Click on the one you just created and it

will automatically attempt to connect.  Many times you will

get back a message that says it's `unable to connect' or

`server timed out'.  This usually means that the server is

filled too capacity with people downloading files.  Wait a

few minutes and try again.  If this condition persists all

day long and it's an important file, wait until the wee

hours of the morning and try again.  Pick a time when very

few people are awake on either Coast.  Now, you will

probably get in and be able to retrieve the file.  If you

still get an error message, there may be something wrong

with your connection, or you have an extremely popular

location.  Usually in the wee hours of the morning, you

should be able to retrieve whatever you want because the

average number of simultaneous users is about 100 people on

the server, downloading files.  Usually a few tries during

the work day will suffice to get the file.

While you are downloading, a thermometer box will pop up

showing you the progress of the download.  Allow for 20 to

30 minutes per download, or longer depending on the size of

the file and the speed of your modem.  Most files take just

a few minutes, but larger files may take much longer.  The

thermometer will give you a time estimate of the download.

Also notice that you have a Window on the left that is a

picture of your own hard drive and directories.  Before

starting the download click on the directory where you want

the file to go.  The default is in the Netmanage

sub-directory.  This is not important because when finished,

you can go to that directory and copy or move it to the

appropriate directory.  I have an `Unzip' directory on my

hard drive to place new `Zipped' files for Unzipping, so

that they don't confused with other programs.  Then, after

unzipped, I move them all to a directory specially created

for them.

As you can see from the Figure above, all you have to do is

type in the FTP addresses we give you below.  The User is

`anonymous'.  The Password is your Internet Email Address.

For Example mine is `lite@ix.netcom.com'.  This is what is

typed in the Password Box.  It will show only asterisks

(****) as you type because it's a password and you don't

want someone to see it by looking over your shoulder.

NOW USE FTP TO DOWNLOAD THESE TOP PRIORITY PROGRAMS We have

discussed in the book.  If you need to use the above section How to FTP using Chameleon as a reference.

You will find hundreds of useful programs and text files on

the Internet `Using our Official Roadmap to the Information

SuperHighway'.  Some of the first files you should look for

and download are also listed below.

When you get connected, follow the directory information

listed below and click on COPY from the FTP program.  After

a few minutes the program will be downloaded to the

directory you specified in the FTP main screen.  You may

need to use PKUNZIP.EXE to UNZIP them and then follow their

installation instructions from there.

1.  World Wide Web Browsers

NETSCAPE.  The World Wide Web Browser getting the most downloads right now.  The Best Mosaic-work-alike so far from the original creator.

     Now starting a Commercial Version.  This is the Shareware version of their

     1st Commercial Product.  Extremely fast, bulletproof.

     FTP to:  ftp.mcom.com

     or WWW to:  http://home.mcom.com

NCSA Mosaic,  The Original World Wide Browser.

     FTP to:  ftp.cica.indiana.edu

     The Original.  Getting better all the time.  My preference is Netscape

     that does everything Mosaic does and better.

The BookLink Universal Viewer can be downloaded via FTP

     FTP to:  ftp.booklink.com   Change to the /lite

directory and you will find their  Disk 1 & Disk 2 plus a

readme.txt.  Get them all.  Shareware version.

     This program and others that will follow, will greatly

simplify everything on the    Internet because the user will

not even be aware when he is using FTP or Gopher,      or

WWW.  The program merely adjusts to whatever format each

address uses and    translates it into a very easy to use

and friendly Windows Screen.  This is   probably, the single

greatest key to the universal acceptance of the Internet.

Get it    and use it and encourage other companies to

imitate this ideal way of interacting   with the Net.

2.  A GOPHER CLIENT PROGRAMS

  dewey.tis.inel.gov:pub/wsgopher

  boombox.micro.umn.edu:pub/gopher/Windows

  sunsite.unc.edu:pub/micro/pc-stuff/ms-

  windows/winsock/apps

  ftp.demon.co.uk:pub/ibmpc/winsock/apps/wsgpoher

  What do you need to run it?

  * 386 compatible or better.

  * WinSock 1.1, already installed and running; I suggest

  the latest version

    from your vendor

  * plenty of RAM; you'll probably want a minimum of 8MB

  16MB for comfort

  * the program and files require 630KB of disk, but for

  downloaded files you

    will probably need much more.

  * Microsoft Windows or Windows for Workgroups; WSGopher

  does not work with NT, though I haven't tried Chicago

  yet.  I hope to have an NT binary soon.

3.   WWW Servers.

 A Fine Mosaic Server  works with Windows For Workgroups.

Shareware from Bob  Denny.  Reliable on most systems.  Bob

Denny is working on newer versions,     keep looking for

these versions after Version 1.3.

     Up to 16 Simultaneous users.

     FTP to:  www.alisa.com   CD to /pub/win-httpd  Copy

     File whttpd13c.zip

Windows NT WWW Server:   HTTPS

 A better Mosaic Server.  Works with Windows NT

     Requires Windows NT.  The good news is that this is a

very stable WWW server.       Microsoft uses it for their

own WWW server.  I have it and it is very stable and

reliable.  Installing is difficult so call Microsoft Tech

Support for help.

     UP to 100 Simultaneous users

     FTP to:  ftp.emwac.ed.ac.uk  cd to:pub/https

     Look for File `HSI386.ZIP'

If you have Windows NT get this Gopher Server for Windows or Windows for Workgroups.

      The author, Dave Brooks, is working on a Windows NT

binary. Download, read   the docs, if you have questions

write "gopher@tis.inel.gov".

     FTP to:  "ftp://dewey.tis.inel.gov/pub/wsgopher"

 Gopher Server    -  A better Gopher Server for NT

     ftp to:  emwac.ed.ac.uk  cd to pub/gophers

     look for File `GSI386.ZIP'

     Also from the WWW provider above.  Highly reliable.

Some Other Favorites of mine for saving time.

4.  Electronic Books and Newsletters from the author:

     FTP to:  garnet.msen.com

     cd to:  /vendors/public_html/ftp   Look in .INDEX file

for a list of all publications including information about

our newsletter.

5.  Microsoft Programs.  Windows NT and WFW driver files.

     FTP to:  ftp.microsoft.com

6.  Webstat:  Track number of visitors to your WWW Store.

     FTP to:  ftp.pegasus.esprit.ec.org

     cd to /pub/misc/webstat.tar.gz

7.  The Complete World-Wide-Web FAQ

     boutell@netcom.com  WWW browsers for Windows, DOS,

Macintosh, etc.

     http://www.org/Index.html

8.  Get the FAQ on Mail Servers from:

     barr@pop.psu.edu

     send mail to majordomo@pop.psu.edu

     place the command in message:  `get file majordomo-faq'

9.  Get the complete FAQ-List containing all the FAQs in

News.Answers

     http://www.ccis.ohio-state.edu/hypertext/faq/usenet/FAQ-

List.html

or email to:  fine@cis.ohio-state.edu

For hundreds of more useful programs that will help you save time and money, use my Official Roadmap to the Information Superhighway A - Z Listings.  Included as Appendix A or load the program from the disk.

How to install the `Official Roadmap to the Information

Superhighway'

For thousands of other tips, tricks and useful programs on

the Internet to visit and shop for stuff, use the `Official

Roadmap to the Information Superhighway.'  Keep it on your

Desktop as a constant reference.  Visit the Online Version

at the NETCENTER to get all recent additions to the ROADMAP.

With these two programs, there is no limit to what you can

accomplish in your Internet Marketing Plan.  Some references

in the Roadmap require you to know a little about TELNET or

WAIS or GOPHER. In Appendix B, you will find more

instructions on how to use these services.

1.  Make a directory on your hard drive to hold these files.

     e.g.  C:>MD\Roadmap

2.  Copy all the files from Drive A:\Roadmap to your Hard

Drive.

     You can do this from the Hard Drive or from the Floppy

as shown.

     e.g.  A:>CD\Roadmap

            A:>Copy *.* to C:\Roadmap

3.  When all files have copied, read the Readme.1st File for

more information.

4.  Go to the `File' Menu in Windows.  Select `Run' from

this menu.

5.  In the File Box type, `Roadmap.hlp'

6.  Some of you will have to "Associate" the `HLP' Files

with `Winhelp.exe'

MORE HELP.

In this book we have given you everything you need to be

successful at marketing your products or services and we

have intentionally left out some things found in other books

about the Internet because they are rapidly becoming

obsolete and made redundant by newer, much easier programs.

Telnet is an example of such a process.  It's extremely

difficult to use for the beginner and really doesn't yield

that much for you.  With the programs we have listed above,

you can get nearly everything you will ever need in the way

of tools, software, text files, etc.

However, every once in a while, you will find a reference to

an Internet Site where, for whatever reason, they are using

out-dated methods of distribution.  Therefore, if one of

these unusual places is important for you, we have placed

instructions on how to deal with them here.  For the most

part look for FTP, GOPHER, or WWW sites on the Net because

these are much easier to deal with, they have programs such

as the ones we've included that make them very easy to deal

with so that you don't have to remember lots of commands.

But in the off-chance you run into something not served by

FTP, GOPHER or WWW, you can find help in CHAPTER ONE.


A SIMPLE WORLD WIDE PAGE
A SIMPLE WORLD WIDE WEB PAGE

Below is the Home Page of the White House.  If you were connected

to the White House Home Page on the Internet, you could

click on any of the buttons below and it takes you to different places

in government each with their own Home Page.  One of the buttons

has a live speech from the President annd Vice President.  One of them

gives you a tour of the White House and another a map of the Mall

in Washington.  Every department of your government now has a

connection to this page allowing the browser to get all kinds of

information from nearly every agency.

In the book, we have dozens of illustrations like this to show you

what we are talking about at each step.